It might be good to remind younger readers out there that books—yes, books—used to be a big deal. I bring this up because I think we can see something like a parallel to today's business methods in tonight's broadcast on Robert Montgomery Presents, "The Power and the Prize." It's based on a novel by Howard Swiggett, and according to the listing, "the book by Mr. Swiggett is being dramatized for TV concurrently with its publication as a novel. This is believed to be a TV first." Reminds me of how movies were being released in theaters and on streaming services at the same time in the aftermath of the virus. Undoubtedly, the book was being promoted with an "as seen on TV" vibe in hopes of selling more copies. Did it work? I don't know, but the television adaptation didn't stop Hollywood from making a big screen version of it just two years later, starring Robert Taylor, Burl Ives, Mary Astor, Cedric Hardwicke, and Charles Coburn. It didn't do that well at the box office, for what it's worth.
Don't miss the rest of today's listings, from the Chicago edition, including the Studio One episode "A Man and Two Gods," written by Gore Vidal, who did a lot of TV writing in the day.
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❷ WBBM (CBS)
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MORNING
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7:00
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The Morning Show—Variety
(Five minutes of local news with Frank
Reynolds at 7:25, 7:55 A.M.)
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8:00
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25 News—John Harington
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8:30
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The Morning Show—Cont’d
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8:55
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News—Jim Conway
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9:00
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Godfrey And Friends
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10:30
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Strike It Rich—Quiz
Celebrity: Tommy Henrich
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11:00
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Valiant Lady—Serial
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11:15
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Love Of Life—Serial
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11:30
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Search For Tomorrow
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11:45
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Guiding Light—Serial
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AFTERNOON
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12:00
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Brighter Day—Serial
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12:15
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Portia Faces Life—Serial
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12:30
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Garry Moore—Variety
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1:00
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Double Or Nothing—Quiz
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1:30
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Linkletter’s House Party
Guest: Jack Leonard
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2:00
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Big Payoff—Quiz
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2:30
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Bob Crosby—Musical
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3:00
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Woman With A Past—Serial
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3:15
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Secret Storm—Serial
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3:30
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Petticoat Party—Games
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4:00
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Shopping With Miss Lee
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4:20
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MOVIE—“Kansas Cyclone”
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5:30
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Gene Autry Time—Film
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EVENING
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6:00
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Sports—Bob Elson
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6:15
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News—Julian Bentley
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6:30
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News—Douglas Edwards
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6:45
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Perry Como Show—Music
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7:00
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BURNS & ALLEN—Comedy
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7:30
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TALENT SCOUTS
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8:00
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I LOVE LUCY—Comedy
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8:30
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RED BUTTONS—Comedy
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9:00
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STUDIO ONE—Drama
“A Man and Two Gods”
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10:00
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NEWS—Fahey Flynn
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10:15
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IN TOWN TONIGHT—Variety
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10:30
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NEWS—John Harrington
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10:45
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IRV KUPCINET—Comments
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11:00
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Playhouse—Film Drama
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11:30
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Late News
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11:35
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MOVIE—“Stork Bites Man”
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| 4 WTMJ (MILWAUKEE) (NBC)
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MORNING
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7:00
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Today—News, Interviews
(Five minutes of local news with Len O’Connor
at 7:25, 7:55, 8:25, 8:55 A.M.)
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9:00
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Ding Dong School
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9:30
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One Man’s Family—Serial
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9:45
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Three Steps to Heaven
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10:00
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Home—Women’s News
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11:00
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Gordon Thomas—Variety
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AFTERNOON
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12:00
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What’s New In The Kitchen
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12:45
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News
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1:00
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Bob Heiss—Interviews
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1:55
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Weather—Bill Carlsen
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2:00
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Kate Smith—Variety
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3:00
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Welcome Travelers
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3:30
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On Your Account
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4:00
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Beulah Donohue—Women
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4:30
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Howdy Doody—Puppets
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5:00
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Superman—Adventure
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5:30
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Foreman Tom—Western
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EVENING
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6:00
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Hot Shot Revue—Musical
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6:15
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News
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6:25
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Weather
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6:30
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Sports Picture
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6:45
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News—Merrill Mueller
Mueller subs for vacationing Swayze
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7:00
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NAME’S THE SAME—Panel
Robert Q. Lewis with Joan Alexander, Basil
Rathbone, Gene Rayburn
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7:30
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CONCERT—Howard Barlow
Guest: Cesare Siepi
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8:00
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THE GOLDBERGS—Comedy
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8:30
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ROBERT MONTGOMERY
“The Power and the Prize”
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9:30
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WHO SAID THAT?
Guest: Arthur Treacher. Panelists: June
Lockhart, H.V. Kaltenborn, Morey Amsterdam.
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10:00
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INDUSTRY ON PARADE
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10:15
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NEWS—Paul Skinner
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10:25
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WEATHER—Bill Carlsen
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10:30
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BIG STORY—Drama
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11:00
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Big Town—Drama
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11:30
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MOVIE—“The Woman In Green”
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1:00
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News—Tom Mercein
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❺ WNBQ (NBC)
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MORNING
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6:45
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Everett Mitchell—Talks
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7:00
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Today—News, Interviews
(Five minutes of local news with Len O’Connor
at 7:25, 7:55, 8:25, 8:55 A.M.)
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9:00
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Ding Dong School
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9:30
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One Man’s Family—Serial
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9:45
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Three Steps to Heaven
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10:00
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Home—Women’s News
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11:00
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Bride and Groom—Wedding
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11:15
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Hawkins Falls—Serial
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11:30
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Betty White Show
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AFTERNOON
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12:00
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Noontime Comics
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12:30
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Bob And Kay—Variety
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1:00
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Francois Pope—Recipes
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2:00
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Kate Smith—Variety
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3:00
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Welcome Travelers
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3:30
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On Your Account
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4:00
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Pinky Lee—Comedy, Games
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4:30
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Howdy Doody—Puppets
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5:00
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Elmer, The Elephant—Kids
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5:30
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Close-Up—Musical
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EVENING
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6:00
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Weather—Clint Youle
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6:05
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News—Jack Angell
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6:10
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Sports—Joe Wilson
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6:15
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Dorsey Connors—Travel
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6:20
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Alex Dreier—Features
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6:25
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Tony Weitzel—Comments
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6:30
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Tony Martin—Music
Guest: Dinah Shore
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6:45
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News—Merrill Mueller
Mueller subs for vacationing Swayze
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7:00
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NAME THAT TUNE—Quiz
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7:30
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CONCERT—Howard Barlow
Guest: Cesare Siepi
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8:00
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DENNIS DAY—Comedy
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8:30
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ROBERT MONTGOMERY
“The Power and the Prize”
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9:30
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TV PLAYHOUSE—Film
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10:00
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WEATHER—Clint Youle
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10:10
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DORSEY CONNORS—Variety
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10:15
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NEWS—Jack Angell
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10:30
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SPORTS—Norman Barry
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10:45
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HERBIE MINTZ—Musical
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11:00
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Chicago Crossroads
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❼ WBKB (ABC)
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MORNING
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7:00
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Chicago Parade—Variety
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8:00
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Breakfast Club—Don McNeill
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9:00
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Beulah Karney Presents
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9:30
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Pied Piper Show—Kids
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10:00
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Play House—Kiddies
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10:30
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Studio B For Bartlett
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10:55
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News—Ulmer Turner
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11:00
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Danny O’Neil Show
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11:55
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News—Ulmer Turner
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AFTERNOON
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12:00
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Happy Pirates—Variety
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12:55
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News—Ulmer Turner
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1:00
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Ruth Crowley—Baby Care
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1:15
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The Doctor Answers—Talk
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1:30
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Stuart Brent—Discussion
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1:45
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Swingalong—Musical
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2:00
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Claude Kirchner—Variety
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2:30
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Win Stracke—For Kids
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3:00
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Jerry Lester Show—Variety
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3:55
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News—Ulmer Turner
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4:00
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Home Theater—Film Feature
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4:30
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Garfield Goose and Friend
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5:00
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Jolly Seven Gang—Kids
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5:30
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Sports—Tom Duggan
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5:45
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Bob And Ray—Satires
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EVENING
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6:00
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News—Austin Kiplinger
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6:05
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Sports—Jack Drees
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6:10
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Weather—Wayne Griffin
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6:15
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News—John Daly
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6:30
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Jamie—Drama
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7:00
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SKY KING THEATER
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7:30
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COMMERCIAL
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7:40
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FOCAL POINT—Film
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7:45
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COMMERCIAL
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8:00
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MOVIE—“Career Girl”
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8:30
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SPORTSMAN’S CLUB
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9:00
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PARIS, BIRDIES, AND EAGLES
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9:30
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RACKET SQUAD—Drama
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10:00
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CITY ASSIGNMENT—Film
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10:30
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CANDID CAMERA
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11:00
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News—Ulmer Turner
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11:05
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Weather
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11:10
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Your Lucky Star—Gossip
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11:15
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Guest House—Variety
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12:00
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MOVIE—“Corregidor”
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❾ WGN (DuMont)
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MORNING
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8:45
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News—Bruce Macfarlane
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9:00
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Paul Fogarty—Exercises
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9:30
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Time For Stories
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10:00
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A To Z Of Cookery—Tips
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10:55
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News—Steve Fentress
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11:00
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Ernie Simon—Four To Go
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11:30
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Earl Nightingale—Chats
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11:55
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News—Steve Fentress
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AFTERNOON
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12:00
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Hi Ladies—Interviews
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12:45
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Charm Salon—Beauty
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12:55
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News—Steve Fentress
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1:00
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MOVIE—“Cinderella Swings It”
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2:00
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Paul Dixon Show—Music
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3:00
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Baby of the Week
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3:15
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Invisible Guardian—Film
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3:45
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Movie Quick Quiz—Game
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4:00
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MOVIE—“Man’s Country”
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4:55
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News—Les Nichols
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5:00
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Bob Atcher Show—Kids
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5:30
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News—Leslie Monypenny
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5:45
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Curbstone Cut Up—Chats
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EVENING
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6:00
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Captain Video—Adventures
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6:15
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Sports Final—Vince Lloyd
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6:30
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News—Spencer Allen
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6:45
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Chicagoland Newsreel
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7:00
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DOLLAR A SECOND—Quiz
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7:30
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BIG PICTURE—Film
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8:00
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BEHOLD THY MOTHER
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9:00
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BOXING—New York City
Ralph “Tiger” Jones vs. Pedro Gonzales
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9:45
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SPORTS—Arch Ward
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10:00
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MOVIE—“Quicksand”
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11:30
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News—Les Nichols
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11:45
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Weather—Carl Greyson
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x
TV
Maybe Mitchell can answer this question of mine. I see that TODAY and its CBS counterpart have newsbreaks at :25 AND :55 during every hour, and I know TODAY does this now, for the show's 2..3..now 4 hours. I think I remember though that TODAY only had newsbreaks at :25 after every hour. Am I correct here, and if so does anyone know when the changes happened?
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