What's on TV? Tuesday, October 26, 1954

I don’t know why, but one of the things that always intrigues me in these issues from the mid-1950s is when a show’s sponsors is mentioned in the listings, as if it were a member of the cast or crew. It doesn’t even have to have its name in the title of the show; I wonder if they paid for the privilege? I thought I’d include those this week, so you can see how prevalent it is. Keeping the accent on the local, WMAL has a talk show hosted by Frank Small, Jr.; what do you want to bet that, at least once in a while, it was called “Small Talk”? And then there are the personalities that went on to national success: Jim Simpson, who does the sports on WTTG, was a superb and popular announcer on for many years at NBC and ESPN, particularly on football. John Rolfson, their 11:00 p.m. newscaster, would eventually go to ABC as a correspondent. Ron Cochran, the newscaster on WTOP, becomes the anchor of the ABC evening news. Of course, when you work in the Baltimore-Washington area, you get noticed—especially if you’re good.   

	❷ WMAR (BALTIMORE) (CBS)
	MORNING
	7:00	Morning Show—Jack Paar
	9:00	News—15 Minutes   COLOR
	9:15	Changing World—Film
	9:30	Robert Q. Lewis—Variety
	10:00	Garry Moore—Variety
	10:30	Godfrey Time—Variety
	11:30	Strike It Rich—Quiz
	AFTERNOON
	12:00	Valiant Lady—Serial
	12:15	Love of Life—Serial
	12:30	Search for Tomorrow
	12:45	Guiding Light—Serial
	1:00	Portia Faces Life—Serial
	1:15	The Seeking Heart—Serial
	1:30	Welcome Travelers
	2:00	Woman’s Angle—Ann Mar
	2:30	Linkletter’s House Party
	3:00	Homemakers’ Roundup
	3:30	Bob Crosby—Music
	4:00	The Brighter Day—Serial
	4:15	The Secret Storm—Serial
	4:30	On Your Account—Quiz
	5:00	As You Can See—Tullis
	5:30	MOVIE—Western
	5:55	Republican State Committee
	EVENING
	6:00	Kit Carson—Western
	6:30	Comeback—Rehabilitation
	6:40	Citizens’ Duty to Vote
	6:50	Richard Langford—Talk
	6:55	Weather—George Rogers
	7:00	NEWS—Baxter Ward Sponsored by Gunther
	7:15	BALTO CO. DEMOCRATS
	7:30	NEWS—Douglas Edwards
	7:45	JO STAFFORD—Songs
	8:00	RED SKELTON—Comedy
	8:30	HALLS OF IVY—Comedy
	9:00	MEET MILLY—Comedy
	9:30	DANGER—Suspense Drama
	10:00	WRESTLING—Baltimore
	11:00	News and Sports
	11:10	Weather—5 Minutes
	11:15	Filmed Drama “So Many Things Happen”
	11:45	Filmed Drama “The Last Letter”
	12:15	News—15 Minutes

 

 

	-4- WRC (WASHINGTON) (NBC)
	MORNING
	6:45	Today on the Farm
	6:50	Look to This Day—Religious
	7:00	Today—Dave Garroway
	9:00	Kitchen Cupboard—Recipes Participating sponsor: Washington Gas Light Company
	9:30	Inga’s Angle—Features
	10:00	Ding-Dong School
	10:30	A Time to Live—Serial
	10:45	Three Steps to Heaven
	11:00	Home—Women’s Features
	AFTERNOON
	12:00	Betty White—Variety
	12:30	Feather Your Nest
	1:00	MOVIE—Drama Playhouse: “Welcome, Mr. Washington”
	2:00	Hayloft Hoedown—Music
	2:30	History—Public Schools Sponsor: Perpetual Building Association
	2:45	Industry on Parade—Film
	3:00	Greatest Gift—Serial
	3:15	Golden Windows—Serial
	3:30	One Man’s Family—Serial
	3:45	Concerning Miss Marlowe
	4:00	Hawkins Falls—Serial
	4:15	First Love—Serial
	4:30	World of Mr. Sweeney
	4:45	Modern Romance—Serial
	5:00	Pinky Lee—Variety
	5:30	Howdy Doody—Kids
	EVENING
	6:00	MOVIE—Western Footlight Theater: Johnny Mack Brown
	6:45	Weather—Mike Hunnicutt
	6:50	News—Leif Eid
	6:55	Sports-_Ray Michael
	7:00	SUPERMAN—George Reeves
	7:30	DINAH SHORE—Songs
	7:45	NEWS—John C. Swayzee
	8:00	MARTHA RAYE—Comedy Guests: Rocky Graziano, Denise Darcel, Robert Clary, Louis Jourdan
	9:00	FIRESIDE THEATER—Drama
	9:30	CIRCLE THEATER—Drama “Solid Citizen”
	10:00	TRUTH OR CONSEQUENCES
	10:30	IT’S A GREAT LIFE—Comedy
	11:00	News—Richard Harkness
	11:10	Weather—Tippy Stringer
	11:15	Sports—Joe Hasel
	11:25	News—Les Higbie
	11:30	Tonight—Steve Allen

 

 

	-5- WTTG (WASHINGTON) (Du Mont)
	MORNING
	9:45	Cartoon Theater—Kids
	10:00	Romper Room—Miss Lynn
	11:00	MOVIE—Crime Early Bird Theater: “Love in High Gear”
	AFTERNOON
	12:15	Newsreels—15 Minutes
	12:30	Hoppity Skippity—Kids
	1:00	Lamb Session—Variety
	1:30	MOVIE—Drama Matinee For You: “After Midnight”
	2:30	Bazaar—Hazel Market
	3:00	Paul Dixon—Variety
	4:00	The Brighter Day—Serial
	4:15	The Secret Storm—Serial
	4:30	On Your Account—Quiz
	5:00	Lamb Session—Variety
	EVENING
	6:00	Hoppity Skippity—Kids
	6:30	News—Matthew Warren
	6:45	Sports—Jim Simpson
	6:55	Weather—Cindy Dahl
	7:00	CAPTAIN VIDEO—Adventure
	7:15	NEWS—Morgan Beatty
	7:30	INTERLUDE—Drama “Judas”
	8:00	TO BE ANNOUNCED
	8:30	STUDIO 57—Drama “So False and So Fair”
	9:00	ONE MOMENT, PLEASE Panel: Hermoine Gingold, Marc Connelly, Cleveland Amory. Emcee: John K.M. McCaffery
	9:30	INSPECTOR MARK SABER
	10:00	WRESTLING—Baltimore
	11:00	News—Matthew Warren
	11:15	Weather—Cindy Dahl
	11:20	Sports—Jim Simpson
	11:25	MOVIE—Crime Night Owl Theater: “Love in High Gear”

 

 

	-7- WMAL (WASHINGTON) (ABC)
	MORNING
	8:30	Cartoon Capers—Kids
	9:00	Breakfast Club—Variety
	10:00	The Sewing Room—Film
	10:15	MOVIE—Drama Movie Club: “Broadway Limited”
	11:20	Commercial Film
	11:40	Commercial Film
	11:50	Cartoon Concert—Kids
	AFTERNOON
	12:30	International Chef—Cooking
	1:00	MOVIE—Crime One O’Clock Theater: “Yellow Cargo”
	2:00	MOVIE—Comedy Hollywood Matinee: “Hayfoot”
	2:55	News—Charles Fuller
	3:00	Just For Fun—Audience
	3:30	Ruth Crane—Features
	3:55	News—Charles Fuller
	4:00	Pirate Bill—Bill Wells
	4:55	News—Charles Fuller
	5:00	MOVIE—Drama Five O’Clock Theater: “Dangerous Years”
	EVENING
	6:00	Jim Gibbons—Variety
	6:30	News—Bryson Rash
	6:40	Weather—Jackson Weaver
	6:45	Frank Small, Jr.—Talk
	6:50	Black Phantom—Serial
	7:00	KUKLA, FRAN AND OLLIE
	7:15	NEWS—John Daly
	7:30	CAVALCADE OF AMERICA “The Forge”
	8:00	RACKET SQUAD—Crime
	8:30	TWENTY QUESTIONS Guest: Constance Bennett. Sponsored by Florida Citrus Commission
	9:00	DANNY THOMAS SHOW
	9:30	U.S. STEEL HOUR—Drama “The Fifth Wheel” Sponsored by U.S. Steel Corp.
	10:30	STOP THE MUSIC—Parks
	11:00	News—John Rolfson
	11:05	Weather—Aletha Agee
	11:10	Sports—Bill Malone
	11:15	MOVIE—Drama Seven Star Theater: “It Always Rains on Sunday”

 

 

	-9- WTOP (WASHINGTON) (CBS)
	MORNING
	6:55	Inspirational Message
	7:00	Morning Show—Jack Paar
	8:55	Features—Donna Douglas
	9:00	Billy Johnson Show
	9:30	Mark Evans—Variety
	10:00	Garry Moore—Variety
	10:30	Godfrey Time—Variety
	11:30	Strike It Rich—Quiz
	AFTERNOON
	12:00	Valiant Lady—Serial
	12:15	Love of Life—Serial
	12:30	Search for Tomorrow
	12:45	Guiding Light—Serial
	1:00      1:15	Portia Faces Life—Serial The Seeking Heart—Serial
	1:30	Welcome Travelers
	2:00	Robert Q. Lewis—Variety
	2:30	Linkletter’s House Party
	3:00	The Big Payoff—Quiz
	3:30	Bob Crosby—Music
	4:00	Pick Temple’s Ranch
	5:30	Early Show—Drama
	EVENING
	6:00	News—John Trimble
	6:05	Features—Donna Douglas
	6:10	Weather—Louis Allen
	6:15	China Smith—Adventure
	6:45	News—Don Richards
	7:00	FOREIGN INTRIGUE—Drama
	7:30	NEWS—Douglas Edwards
	7:45	JO STAFFORD—Songs
	8:00	RED SKELTON—Comedy
	8:30	DUFFY’S TAVERN—Comedy
	9:00	MEET MILLY—Comedy
	9:30	DANGER—Suspense Drama
	10:00	LIFE WITH FATHER—Comedy
	10:30	SEE IT NOW—Ed Murrow
	11:00	News—Ron Cochran
	11:10	Weather—Louis Allen
	11:15	Sports—Morrie Siegel Sponsored by Gunther
	11:25	Police Report—Gil Violante
	11:30	MOVIE—Drama Late Show: “Men Are Such Fools”

 

 

	⓫ WBAL (BALTIMORE) (CBS)
	MORNING
	6:55	Inspirational Message
	7:00	Today—Dave Garroway
	9:00	Romper Room—Miss Nancy
	10:00	Educational Film—Schools
	10:30	Movie Quick Quiz—Al Ross Sponsored by Acme Supermarkets and the American Stores
	10:45	Three Steps to Heaven
	11:00	Home—Women’s Features
	AFTERNOON
	12:00	Betty White—Variety
	12:30	Feather Your Nest
	1:00	Quiz Club—Audience
	1:30	Homemakers’ Institute
	2:30	Travelogue Films   COLOR
	3:00	Greatest Gift—Serial
	3:15	Golden Windows—Serial
	3:30	One Man’s Family—Serial
	3:45	Concerning Miss Marlowe
	4:00	Horse Racing—Laurel
	5:30	Howdy Doody—Kids
	EVENING
	6:00	Paul’s Puppets—Kids
	6:15	Flash Gordon—Space
	6:45	News—Keith McBee
	7:00	CISCO KID—Western
	7:30	DINAH SHORE—Songs
	7:45	NEWS—John C. Swayzee
	8:00	MARTHA RAYE—Comedy Guests: Rocky Graziano, Denise Darcel, Robert Clary, Louis Jourdan
	9:00	FIRESIDE THEATER—Drama
	9:30	CIRCLE THEATER—Drama “Solid Citizen”
	10:00	TRUTH OR CONSEQUENCES
	10:30	BADGE 714—Jack Webb Sponsored by Gunther
	11:00	News—Baxter Ward Sponsored by Gunther
	11:05	Weather—Al Herndon
	11:10	Sports—Joe Croghan
	11:15	Tonight’s Short Story
	11:30	Tonight—Steve Allen
	1:00	MOVIE—Comedy Picture Playhouse: “Down in Arkansas”

 

 

	⓭ WAAM (BALTIMORE) (ABC-Du Mont)
	MORNING
	8:50	Film Funnies—Cartoons
	9:00	Breakfast Club—Variety
	10:00	Inside Story—Interviews
	10:30	Birthday Game—Quiz
	11:00	Home Cooking—Mr. & Mrs.
	11:45	Film Funnies—Cartoons
	AFTERNOON
	12:00	Lazy H Ranch Time
	12:15	Buyer Beware—Shopping
	12:30	Old Nikelodeon Daze—Film
	1:00	Shopping for You—Chase
	1:30	Everybody Wins!—Quiz
	2:00	MOVIE—Western Matinee Movie: Jack Randall stars
	3:00	Paul Dixon—Variety
	3:30	Captain Video—Kids Serial
	4:00	MOVIE—Musical Playhouse 13: “Hollywood Barn Dance”
	5:00	Film Funnies—Cartoons
	5:20	Merry-Go-Round—Kids
	5:30	Shopping for You—Chase
	EVENING
	6:00	MOVIE—Drama Movie Time: “Follow That Woman”
	7:00	SPORTS—Joel Chaseman
	7:10	NEWS—Ted Jaffee
	7:15	BALTO CO. DEMOCRATS
	7:30	CAVALCADE OF AMERICA “The Forge”
	8:00	REPUBLICAN PROGRAM
	8:15	1954 RED CROSS REPORT
	8:30	TWENTY QUESTIONS Guest: Constance Bennett.  Sponsored by Florida Citrus Commission
	9:00	DANNY THOMAS SHOW
	9:30	U.S. STEEL HOUR—Drama “The Fifth Wheel”
	10:30	STUDIO 57—Drama “So False and So Fair”
	11:00	MOVIE—Mystery Nocturne Movie: “Fear in the Night”
	12:30	News—5 Minutes

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