What's on TV? Tuesday, January 14, 1958

Matinee Theater was an attempt by NBC to present a quality, five-days a week daytime dramatic anthology series; it was the first hour-long daytime series on television. NBC spared no expense in the effort, spending nearly $75,000 per week on the program, which was broadcast live and in color and was heavily promoted; ultimately, the cost became prohibitive, and NBC would cancel the program in June of this year. Today's production, "The Makropoulos Secret," is an example of the diverse programming the network was trying to establish. Based on the 1922 Czech play by Karel Čapek, it's likely more people today are familiar with it because of the opera by Leoš Janáček, which premiered in 1926. Matinee Theater was a bold experiment even during the Golden Age of Television; imagine trying something like it today. The listings are from the New York State edition, which clearly does not include New York City.

	-3- WSYR (Syracuse) (NBC, ABC)
	MORNING
	7:00	TODAY—Garroway
	9:00	ALL STAR THEATER—Drama
	9:30	LADIES’ DAY—Kay Russell
	10:00	ARLENE FRANCIS
	10:30	TREASURE HUNT
	11:00	PRICE IS RIGHT
	11:30	TRUTH OR CONSEQUENCES—Stunts
	AFTERNOON
	12:00	TIC TAC DOUGH—Quiz
	12:30	JIM DELINE GANG—Variety
	1:00	MOVIE—Drama “Pillow to Post” (1945)
	2:30	KITTY FOYLE—Serial
	3:00	MATINEE THEATER   COLOR  “The Makropoulos Secret”
	4:00	QUEEN FOR A DAY
	4:45	MODERN ROMANCES
	5:00	SIR LANCELOT—Adventure
	5:30	MICKEY MOUSE
	EVENING
	6:00	SKY KING—Adventure
	6:30	NEWS
	6:50	SPORTS—Bill O’Donnell
	6:55	WEATHER
	7:00	MAMA—Peggy Wood
	7:30	M SQUAD—Police
	8:00	OMNIBUS—Cooke   SPECIAL    COLOR  Guests: Bert Lahr, Pat Stanley, Nichols and May “The George Gobel Show” will not be seen
	9:00	McGRAW—Mystery
	9:30	BOB CUMMINGS
	10:00	CALIFORNIANS
	10:30	CODE THREE—Police
	11:00	MIKE WALLACE—Interview Guest: Jean Seberg
	11:30	TONIGHT—Jack Paar

 

 

	-5- WROC (Rochester) (NBC, ABC)
	MORNING
	7:00	TODAY—Garroway
	9:00	SUSIE—Comedy
	9:30	MR. DISTRICT ATTORNEY
	10:00	ARLENE FRANCIS
	10:30	TREASURE HUNT
	11:00	PRICE IS RIGHT
	11:30	TRUTH OR CONSEQUENCES—Stunts
	AFTERNOON
	12:00	TIC TAC DOUGH—Quiz
	12:30	IT COULD BE YOU
	1:00	MOVIE—Drama “The Man I Married” (1940)
	2:30	HOME COOKING—McNail
	3:00	MATINEE THEATER   COLOR  “The Makropoulos Secret”
	4:00	QUEEN FOR A DAY
	4:45	MODERN ROMANCES
	5:00	MOVIE—Mystery “The Caribbean Mystery” (1945)
	EVENING
	6:10	JIM BOWIE—Adventure
	6:40	WEATHER
	6:45	NEWS
	7:00	DATE WITH THE ANGELS
	7:30	NAME THAT TUNE—Quiz
	8:00	OMNIBUS—Cooke   SPECIAL    COLOR  Guests: Bert Lahr, Pat Stanley, Nichols and May “The George Gobel Show” will not be seen
	9:00	McGRAW—Mystery
	9:30	BOB CUMMINGS
	10:00	CALIFORNIANS
	10:30	DEATH VALLEY DAYS—Drama
	11:00	NEWS
	11:30	MOVIE—Adventure “Northwest Territory” (1951)

 

 

	-6- WRGB (Schenectady) (NBC)
	MORNING
	7:00	TODAY—Garroway
	9:00	HOUSE FARE—Variety
	9:30	TV SCHOOLTIME—Education
	10:00	ARLENE FRANCIS
	10:30	TREASURE HUNT
	11:00	TV SCHOOLTIME—Education
	11:30	TRUTH OR CONSEQUENCES—Stunts
	AFTERNOON
	12:00	TIC TAC DOUGH—Quiz
	12:30	IT COULD BE YOU
	1:00	TRADER VAN—Van Patten
	1:30	HOWARD MILLER   COLOR
	2:30	KITTY FOYLE—Serial
	3:00	MATINEE THEATER   COLOR  “The Makropoulos Secret”
	4:00	QUEEN FOR A DAY
	4:45	MODERN ROMANCES
	5:00	ADVENTURES WITH FREDDIE
	5:15	MOVIE—Drama “Tonight We Raid Calais” (1943)
	EVENING
	6:45	NEWS
	7:00	BOOTS AND SADDLES—Western
	7:30	THIN MAN—Mystery
	8:00	OMNIBUS—Cooke   SPECIAL    COLOR  Guests: Bert Lahr, Pat Stanley, Nichols and May “The George Gobel Show” will not be seen
	9:00	McGRAW—Mystery
	9:30	BOB CUMMINGS
	10:00	OFFICIAL DETECTIVE—Police
	10:30	SHERIFF OF COCHISE—Western
	11:00	NEWS
	11:10	WEATHER
	11:15	MOVIE—Mystery “Panic on the Air” (1936)

 

 

	-7- WCNY (Watertown) (CBS, ABC)
	MORNING
	10:00	GARRY MOORE—Variety Guest host: Dick Van Dyke
	10:30	ARTHUR GODFREY—Variety
	11:30	CARTOON THEATER—Kids
	AFTERNOON
	12:00	HOTEL COSMOPOLITAN—Serial
	12:15	LOVE OF LIFE—Serial
	12:30	MOVIE—Drama “Vagabond Lady” (1935) Ch. 7 will carry Walter Cronkite’s newscast at 1:25 P.M., and the movie will be resumed at 1:30 P.M.
	2:00	BEAT THE CLOCK—Games
	2:30	HOUSE PARTY—Linkletter
	3:00	BIG PAYOFF—Quiz
	3:30	VERDICT IS YOURS—Trial
	4:00	FOR YOUR INFORMATION
	4:15	SECRET STORM—Serial
	4:30	MOVIE—Comedy “Who Killed Doc Robbin?” (1948)
	5:30	KIDDIES’ KARNIVAL—Cartoons
	EVENING
	6:00	MY LITTLE MARGIE—Comedy
	6:30	WEATHER—Dan Burgess
	6:40	SPORTS—John Urban
	6:45	NEWS
	7:00	SCHLITZ PLAYHOUSE—Drama “Guys Like O’Malley”
	7:30	CHEYENNE—Drama
	8:30	SHERIFF OF COCHISE--Western
	9:00	BROKEN ARROW—Western
	9:30	TELEPHONE TIME—Drama “Cavalry Surgeon”
	10:00	$64,000 QUESTION—Quiz
	10:30	DECOY—Drama
	11:00	NEWS
	11:05	SPORTS—John Urban
	11:10	WEATHER
	11:15	PASSERBY—Mystery
	11:30	WRESTLING—Buffalo, N.Y.

 

 

	-8- WHEN (Syracuse) (CBS, ABC)
	MORNING
	7:00	BREAKFAST BAR—O’Donnell
	7:45	NEWS—Frank Oliver
	8:00	CAPTAIN KANGAROO—Kids
	8:45	NEWS
	9:00	THESE THINGS WE SHARE
	9:10	PARTY LINE—Discussion
	9:20	MAGIC TOY SHOP—Kids
	9:45	GAL NEXT DOOR—Kay Larson
	10:00	GARRY MOORE—Variety Guest host: Dick Van Dyke
	10:30	ARTHUR GODFREY—Variety
	11:30	DOTTO
	AFTERNOON
	12:00	HOTEL COSMOPOLITAN—Serial
	12:15	LOVE OF LIFE—Serial
	12:30	SEARCH FOR TOMORROW—Serial
	12:45	GUIDING LIGHT—Serial
	1:00	KAY’S KITCHEN—Kay Larson
	1:30	AS THE WORLD TURNS—Serial
	2:00	BEAT THE CLOCK—Games
	2:30	HOUSE PARTY—Linkletter
	3:00	BIG PAYOFF—Quiz
	3:30	VERDICT IS YOURS—Trial
	4:00	BRIGHTER DAY—Serial
	4:15	SECRET STORM—Serial
	4:30	EDGE OF NIGHT—Serial
	5:00	MOVIE—Drama “Robin Hood of El Dorado” (1936)
	EVENING
	6:30	NEWS
	6:40	WEATHER
	6:45	NEWS
	7:00	BROKEN ARROW—Western
	7:30	NAME THAT TUNE—Quiz
	8:00	PHIL SILVERS—Comedy
	8:30	EVE ARDEN—Comedy
	9:00	TO TELL THE TRUTH—Panel
	9:30	RED SKELTON—Comedy   COLOR
	10:00	$64,000 QUESTION—Quiz
	10:30	WHIRLYBIRDS—Adventure
	11:00	NEWS
	11:15	MOVIE—Drama “Outcast of the Islands” (English; 1953)

 

 

	10 WHEC (Rochester) (CBS, ABC)
	MORNING
	7:00	MOVIE—Daily Feature
	8:00	CAPTAIN KANGAROO—Kids
	8:45	MOVIE—Daily Feature
	10:00	GARRY MOORE—Variety Guest host: Dick Van Dyke
	10:30	ARTHUR GODFREY—Variety
	11:30	DOTTO
	AFTERNOON
	12:00	HOTEL COSMOPOLITAN—Serial
	12:15	LOVE OF LIFE—Serial
	12:30	SEARCH FOR TOMORROW—Serial
	12:45	GUIDING LIGHT—Serial
	1:00	WOMAN’S WORLD—Jean Harden
	1:30	AS THE WORLD TURNS—Serial
	2:00	BEAT THE CLOCK—Games
	2:30	HOUSE PARTY—Linkletter
	3:00	BIG PAYOFF—Quiz
	3:30	VERDICT IS YOURS—Trial
	4:00	BRIGHTER DAY—Serial
	4:15	SECRET STORM—Serial
	4:30	EDGE OF NIGHT—Serial
	5:00	SIR LANCELOT—Adventure
	5:30	MICKEY MOUSE
	EVENING
	6:00	LONE RANGER—Western
	6:30	NEWS
	6:45	NEWS
	7:30	SUGARFOOT—Western
	8:00	PHIL SILVERS—Comedy
	8:30	EVE ARDEN—Comedy
	9:00	TO TELL THE TRUTH—Panel
	9:30	NEWS
	10:00	$64,000 QUESTION—Quiz
	10:30	CHARLIE CHAN—Mystery
	11:00	NEWS
	11:10	WEATHER
	11:20	MOVIE—Drama “20,000 Men a Year” (1939)

 

 

	10 WTEN (Albany) (CBS)
	MORNING
	7:55	NEWS
	8:00	CAPTAIN KANGAROO—Kids
	8:45	ROMPER ROOM—Kids
	9:30	ALL STAR THEATER
	10:00	GARRY MOORE—Variety Guest host: Dick Van Dyke
	10:30	ARTHUR GODFREY—Variety
	11:30	DOTTO
	AFTERNOON
	12:00	HOTEL COSMOPOLITAN—Serial
	12:15	LOVE OF LIFE—Serial
	12:30	SEARCH FOR TOMORROW—Serial
	12:45	GUIDING LIGHT—Serial
	1:00	TROUBLE WITH FATHER—Comedy
	1:30	AS THE WORLD TURNS—Serial
	2:00	BEAT THE CLOCK—Games
	2:30	HOUSE PARTY—Linkletter
	3:00	BIG PAYOFF—Quiz
	3:30	VERDICT IS YOURS—Trial
	4:00	BRIGHTER DAY—Serial
	4:15	SECRET STORM—Serial
	4:30	EDGE OF NIGHT—Serial
	5:00	POPEYE—Cartoons
	5:30	MOVIE—Comedy “Broadway Melody” (1940)
	EVENING
	7:10	WEATHER—Bradley
	7:15	NEWS
	7:30	NAME THAT TUNE—Quiz
	8:00	PHIL SILVERS—Comedy
	8:30	EVE ARDEN—Comedy
	9:00	TO TELL THE TRUTH—Panel
	9:30	RED SKELTON—Comedy   COLOR
	10:00	$64,000 QUESTION—Quiz
	10:30	SCHLITZ PLAYHOUSE—Drama “Guys Like O’Malley”
	11:00	NEWS
	11:15	MOVIE—Drama “Dr. Kildare’s Wedding Day” (1941)

 

 

	11 CKWS (Kingston, Ont.) (Independent, CBC)
	AFTERNOON
	2:30	MOVIE—To Be Announced
	4:00	OPEN HOUSE—Interviews
	4:30	HOWDY DOODY—Kids
	5:00	EARTH AND ITS PEOPLE—Education
	5:30	ADVENTURE SERIAL—Kids
	EVENING
	6:00	ANNIE OAKLEY—Western
	6:30	NEWS
	7:00	TURN OF FATE—Drama
	7:30	SIR LANCELOT—Adventure
	8:00	POLITICAL CONVENTION   SPECIAL  Liberal Party Leadership Convention
	10:00	CONCERT HOUR—Music
	11:00	NEWS

 

 

	12 WNBF (Binghamton) (ABC, CBS, NBC)
	MORNING
	7:00	TODAY’S FARM—Agriculture
	7:15	BREAKFAST TIME
	8:00	CAPTAIN KANGAROO—Kids
	8:45	NEWS
	9:00	STOP, LOOK ‘N’ COOK
	9:15	TREASURE HOUSE—Kids
	9:30	EDGE OF NIGHT—Serial
	10:00	GARRY MOORE—Variety Guest host: Dick Van Dyke
	10:30	RALPH CARROLL—Interviews
	11:00	ARTHUR GODFREY—Variety
	11:30	DOTTO
	AFTERNOON
	12:00	HOTEL COSMOPOLITAN—Serial
	12:15	LOVE OF LIFE—Serial
	12:30	SEARCH FOR TOMORROW—Serial
	12:45	GUIDING LIGHT—Serial
	1:00	MOVIE—Drama “The Postman Didn’t Ring” (1942) Part 2
	1:30	AS THE WORLD TURNS—Serial
	2:00	MEET YOUR NEIGHBOR
	2:30	HOMEMAKING AND YOU
	2:45	HOUSE PARTY—Linkletter
	3:00	ELECTRIC KITCHEN PARTY
	3:30	VERDICT IS YOURS—Trial
	4:00	BRIGHTER DAY—Serial
	4:15	SECRET STORM—Serial
	4:30	MOVIE—Western “Prairie Thunder” (1937) Part 2
	5:00	POPEYE—Cartoons
	5:30	MICKEY MOUSE
	EVENING
	6:00	CARROLL CARAVAN—Variety
	6:15	NEWS—Lee Hickling
	6:30	ROBIN HOOD—Adventure
	7:00	OZZIE AND HARRIET—Comedy
	7:30	NAME THAT TUNE—Quiz
	8:00	PHIL SILVERS—Comedy
	8:30	EVE ARDEN—Comedy
	9:00	TO TELL THE TRUTH—Panel
	9:30	RED SKELTON—Comedy   COLOR
	10:00	$64,000 QUESTION—Quiz
	10:30	FATHER KNOWS BEST—Comedy
	11:00	NEWS
	11:10	WEATHER
	11:15	SPORTS—Art Wolfe
	11:20	MOVIE—Drama “Marriage is a Private Affair” (1944)

 

 

	13 WKTV (Utica) (ABC, CBS, NBC)
	MORNING
	7:00	TODAY—Garroway
	9:00	STRIKE IT RICH—Quiz
	9:30	GOOD LIVING—Jean Phair
	10:00	ARLENE FRANCIS
	10:30	TREASURE HUNT
	11:00	PRICE IS RIGHT
	11:30	TRUTH OR CONSEQUENCES—Stunts
	AFTERNOON
	12:00	NEWS—Jerry Fiore
	12:15	A TIME APART—Religion
	12:30	IT COULD BE YOU
	1:00	TEX AND JINX—Interviews
	1:30	HOWARD MILLER   COLOR
	2:00	YOUR EXTENSION SERVICE
	2:15	YOUR SOCIAL SECURITY
	2:30	KITTY FOYLE—Serial
	3:00	MATINEE THEATER   COLOR  “The Makropoulos Secret”
	4:00	QUEEN FOR A DAY
	4:45	MODERN ROMANCES
	5:00	DEAR PHOEBE—Comedy
	5:30	SUSIE—Comedy
	EVENING
	6:00	NEWS—Lyle Bosley
	6:10	WEATHER—Jerry Fiore
	6:15	SPORTS—Pete Brown
	6:30	FILM SHORT
	6:45	NEWS
	7:00	ADVENTURES IN MENUS
	7:15	INSIDE BEAUTIFUL HOMES
	7:30	PAT BOONE—Variety
	8:00	OMNIBUS—Cooke   SPECIAL    COLOR  Guests: Bert Lahr, Pat Stanley, Nichols and May “The George Gobel Show” will not be seen
	9:00	TO TELL THE TRUTH—Panel
	9:30	BOB CUMMINGS
	10:00	CALIFORNIANS
	10:30	SHERIFF OF COCHISE—Western
	11:00	WEATHER—Jerry Fiore
	11:05	NEWS—Lyle Bosley
	11:30	TONIGHT—Jack Paar

 

 

	35 WTRI (Menards) (ABC)
	AFTERNOON
	12:00	FARM FARE
	12:30	TV SCHOOLTIME—Education
	1:00	MOVIE—Drama “The Case of the Velvet Claws” (1936)
	2:30	FORREST WILLIS—Variety
	3:00	AMERICAN BANDSTAND—Music
	3:30	DO YOU TRUST YOUR WIFE?
	4:00	AMERICAN BANDSTAND—Music
	5:00	SIR LANCELOT—Adventure
	5:30	MICKEY MOUSE
	EVENING
	6:00	MAJOR QUINN--Adventure
	6:50	WEATHER—Dave Sauter
	6:55	NEWS—Will Ketterson
	7:00	SPORTS—Howard Cosell
	7:15	NEWS
	7:30	CHEYENNE—Drama
	8:30	MARTIN KANE—Mystery
	9:00	BROKEN ARROW—Western
	9:30	TELEPHONE TIME—Drama “Cavalry Surgeon”
	10:00	WEST POINT—Drama
	10:30	O. HENRY PLAYHOUSE—Drama
	11:00	MOVIE—Drama “Singapore Woman” (1941)

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