Showing posts with label Sponsors. Show all posts
Showing posts with label Sponsors. Show all posts

October 25, 2025

This week in TV Guide: October 28, 1961



Every so often, we encounter one of these "Week to Watch!" issues, when television is filled with big-name, marquee-value specials. Back in the 1960s, they frequently happened around Thanksgiving, but nobody's waiting around this year! Most of this week's issue is devoted to backstage looks at the feature presentations, so let's get right to it and see just how special this week really is!

The week starts with Saturday's Ernie Kovacs Special (8:30 p.m. ET, ABC), one of the comedian's monthly appearances, sponsored by Dutch Masters Cigars. Kovacs, in an article accompanying the special, describes it as "a half hour composed of Beethoven's Fifth, a girl in a bathtub, an interview with Horace Gridley, the noted molester, and Stravinsky's 'Firebird Suite.'" Scattered throughout, he continues, are blackouts done to the tune of "Mack the Knife" (in the original German," plus "Mona Lisa" sung in Polish, and a section of the program devoted to "Sex and Violence." There are also "some complimentary phrases dedicated to Dutch Masters Cigars." And lest anyone think Kovacs isn't responsible for the content, "I direct the show. I also write and produce the show. Do you realize how much money I would be making if this show had any kind of decent budget?!" It's an absolutely delightful half hour, available on DVD in the Ernie Kovacs collection put out a few years ago by Shout! 

Sunday bring a triple-header of specials, beginning with The World of Bob Hope (7:30 p.m., NBC), which is not the typical Bob Hope special we've all come to know and love; instead, it's a documentary look at Hope, narrated by Alexander Scourby, that not only reviews his show-biz career, but gives us a glimpse at what life is like for Hope on the road, interacting with friends, and talking about her personal and private life. That's a good lead-in to The DuPont Show of the Week (10:00 p.m., NBC), which features none other than Joan Crawford, narrating "The Ziegfeld Touch," a look at the legendary producer and impresario. The documentary combines vintage film clips featuring stars of various Ziegfield Follies shows, including Fanny Brice, Eddie Cantor, Will Rogers, and W.C. Fields, and contemporary performances by musical-comedy performers, recreating performances from the era. 

Now, if you're not in the mood for this, I recommend the David Susskind-produced adaptation of Graham Greene's novel The Power and the Glory (9:00 p.m., CBS), with a sterling cast topped by Sir Laurence Olivier, and co-starring George C. Scott, Julie Harris, Martin Gabel, Roddy McDowall, Keenan Wynn, Patty Duke, Cyril Cusack, and others. (It's really too bad they couldn't have gotten some bigger names, isn't it?) The star, of course, is Olivier, who won an Emmy the previous year for "The Moon and Sixpence." Booton Herndon's profile of Sir Laurence is an admiring one, though he doesn't shy away from the actor's faults, including two spectacular and very public divorces. 

But the man often referred to as the world's greatest actor comes off as sincere and unpretentious, admired by his colleagues and those who work with him (Keenan Wynn made two cross-country trips just to shoot one scene with Olivier "Because this guy is the greatest", and a valet remembers Olivier waiting around for an hour after a shoot in order to give the man a ride back to Manhattan), and his dedication to his craft is without question (he spent days just working on the Latin accent he used in the production). History records that The Power and the Glory, which tells the story of a "whisky priest" in Mexico during the Catholic persecution, will fall short of its lofty ambition; Greene himself hated the adaptation, and critics gently chided Olivier for a tendency to ham it up at times. Nevertheless, its themes of faith, human frailty, and redemption are timeless, and the thought of a special like this appearing on commercial television today is just a dream. And you can see it all here, including the original commercials.

On Friday, James Arness is the unlikely host for The Chevrolet Golden Anniversary Show (8:30 p.m., CBS), a variety special celebrating the 50th anniversary of the American auto manufacturer. These anniversary shows used to be quite common; the Ford 50th Annivesary Show, nearly a decade earlier, not only ran two hours, it was broadcast on both CBS and NBC simultaneously.* Many of us have seen clips from this show, as well as The Edsel Show, which didn't commemorate an anniversary but did celebrate the launch of Ford's new automobile. (Only retrospectively does it look like a special covering the christening of the Titanic.) Anyway, back to Chevy; this "fun-filled" hour looks back at comedy and songs from the last 50 years, and features a lineup including Art Carney, Nanette Fabray, Tony Randall, Allen Case, and Eileen Rodgers. Now, if Matt Dillon ends the show by gunning down Henry Ford at high noon, I'm tuning in.

*It should be pointed out that at the time (1953), neither network covered 100 percent of the country, necessitating a multi-network purchase to cover the whole nation.  

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Granted, after all this, anything else is likely to pale, but there is certainly more worth watching: for instance, who could pass up John Carradine as "a half-crazed old man" (is there any other kind? I say this, of course, as a half-crazed old man myself) scaring Tom Poston and Elizabeth Montgomery with talk of vampires and such on Monday's Thriller episode "Masquerade" (10:00 p.m., NBC), which you can watch here. And on PM East . . . PM West (11:15 p.m., WBZ), Mike Wallace and Joyce Davidson's guests are monster and horror figures from the movies, including Theodore, movie host John Zacherle, "Famous Monsters" editor Jim Warren, and producer Mike Ripps. By the way, did I happen to mention that the next day is Halloween?

Perhaps it's interesting only to me, but Tuesday's ABC News Closeup! (10:00 p.m.) on "The Awesome Servant" seems to strike a chord with today's world. It deals with the growing trend toward automation in industry, the unemployment it has caused, and the fear engendered in those losing their jobs. The special includes looks at a meat processing plant and a data processing center, and how jobs have been both lost and created in the process. Most of us are, I trust, familiar with the effects AI is having on various industries, from acting to writing; I've known several of my writing colleagues who've lost jobs because they've been replaced by AI. Like so many things, there's no easy solution to this problem; it's also clearly a situation that continues to replicate itself over and over again, in every era and generation.

Wednesday
's daytime rerun of I Love Lucy (10:30 a.m., CBS) is highlighted by a rare television appearance from William Holden, playing himself in a classic episode in which he meets Lucy, who's wearing a fake nose. We all remember that one, don't we? There's also a very funny takeoff on The Untouchables, entitled "The Unscratchables," on Top Cat (8:30 p.m., CBS), involving a gang of jewel thieves (fresh from the Louvre, perhaps?) who hide their stolen loot in T.C.'s garbage can. 

Speaking of can, the question is whether or not William Shatner can bail himself out of trouble in an episode of Dr. Kildare that finds him being sued for malpractice after a patient he treated and released dies afterward. (Thursday, 8:30 p.m., NBC) Will Shat discover that the Kobayashi Maru doesn't work in Blair General and that he's going to have to act his way out of this one? Tune in tonight and find out.

And on Friday, Dinah Shore welcomes Dean Martin and Donald O'Connor to the spot she shares on an every-other-week basis with The Bell Telephone Hour. (9:30 p.m., NBC) Ironic, isn't it, that' just an hour before we were celebrating the anniversary of the company she used to shill for, Chevrolet? You can still see the U.S.A. in your Chevrolet, apparently, just not with Dinah. And what fun would that be?

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This week Gil Seldes gives us his opinion on two of television's legendary series, The Twilight Zone and Alfred Hitchcock Presents. One of the reasons I enjoy reading contemporary reviews of classic series is that, over time, such programs can become so wound up in reputation that it becomes difficult to, as John Ford might say, separate the fact from the legend. The good news, for fans of both shows, is that for the most part they live up to their reputation.

Serling has described episodes of TZ as being mostly "far out," which is just fine with Seldes: "I, who am not even a mild addict of science fiction, find I like the far-outs better. In those, The Twilight Zone not only kids me, it kids itself. In the others, it gets all solemn and allegorical." As an example of the former, he cites a pair of well-known episodes: ◀ "A World of His Own," in which Keenan Wynn plays a novelist who brings his characters to life through a tape recorder; and "The Arrival," with Harold J. Stone as an investigator who can't crack the case of an airliner that lands without any passengers or crew. Seldes praises the ending, with Stone's desperate cry of despair, as "magnificent." Less successful is one of the "important" episodes, "Two," with Charles Bronson and Elizabeth Montgomery as the last two survivors of a world war. It was, says Seldes, little more than "boy meets girl." Turning to Hitchcock, there is "The Changing Heart," with a clock-maker (Abraham Sofaer) who can't bear the thought of his daughter (Anne Helm) leaving him, and "Specialty of the House," a darkly humorous story of cannibalism, with Robert Morley and Kenneth Haigh.

 "At their best," Seldes writes," both of these programs are first-class entertainment and they are always well-made and thank heaven no one has inflated them beyond their proper length, which is half an hour." Of course, The Twilight Zone would go to an hour for its fourth season (a story in inself), but the half-hour format is perfect for these tales; "I have in recent weeks seen three hour-long dramatic shows which among them hardly contained more entertainment than a single show of either of these."

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I'm well aware that not everyone will find a certain item as interesting as I do, and I do sometimes write about particular issues multiple times. Yet, that's the way of it as a historian; you trace certain significant trends as they evolve through the years, as a means of measuring their impact on whatever it is that you write about. This week, that issue is television sponsorship, as seen by the editors.

A recent FCC hearing "confirmed what everyone knew all along: Many sponsors censor their shows." It's not necessarily as nefarious as it might sound; sponsors, risk-averse as always, seek to avoid "anything that might offend potential customers or place their products or companies in a bad light." And that's an understandable position, one for which you can hardly fault them, given that they're spending millions in support of their product. The threat comes when things get out of hand, and when writers and producers start to self-censor in an effort to proactively appease the sponsor, in which case "the result is bound to be bland, unimaginative programming." (Ask Rod Serling about the effects of sponsor pressure.)

So who's to blame, if not the sponsors, nor the content creators? It is, according to the editors, "a television system which permits an advertiser to decide upon, and to buy, the editorial material that surrounds his advertising." An advertiser can't do that in newspapers or magazines, and "television can't possibly be an independent, mature communications medium until he can't do it there either." The answer, ironically, could lie in the rising costs of television production, which is increasingly requiring multiple sponsors for a broadcast. The more sponsors a show has, the less influence any one sponsor can have on that show's content. Still, recent episodes of The Defenders and Bus Stop encountered significant opposition from a sponsor who threatened to withdraw sponsorship from both episodes. Will the producers of these shows seek "safer material" as a result? 

What is the relevance for today's television? Well, oftentimes, ad time is sold through brokers, meaning that the sponsor might not even have an active role in determining what programs they sponsor. For this reason, sponsorship boycotts, while they may be good for headlines, often have no impact on overall content unless a program becomes too toxic for anyone to touch. On the other hand, in an era of corporate activism, one can't rule out coordinated efforts by various sponsors to influence programming. The real test comes when a network makes decisions that appear to be at odds with the network's own priority, which is presumably achieving successful ratings in a given demographic. When that metric begins to take a back seat, then we'll know there's something to worry about.

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I mentioned at the outset that this issue is dominated by the week's special programming, but there's still room for mention of a serious topic: whether or not television is being used as a "scapegoat" for social ills. Edward Walsh, the Patterson Professor of Journalism at Fordham University, thinks it is, and says that those who put down television need to take a good look in the mirror first. If, as Walsh suggests, television bears some responsibility for the sharp rise in juvenile delinquency in the nation, is it solely TV's fault? Or, as Walsh suggests, should the parents who "lash out at television as the great debaser of modern society" take a closer examination at the programming they watch? For "it's their viewing habits that set the pattern for those of their children, at least up to the age of 10."

Walsh refers to what he calls "a triangle of responsibility" regarding mass media, involving the government, the media themselves, and the public. Each bears a particular obligation to see to it that mass media remains a responsible part of society. And yet there's another triangle, one that has been around much longer and goes to "the very core of our society": the church, the school, and the home. Each of these has greater responsibility than that of the government or the media, but so far they've escaped the bulk of the blame. And that's not right, says Walsh; according to Fr. J. Franklin Ewing, an anthropologist at Fordham, "Culture is not an inhuman juggernaut. The participants in a culture are individuals. If errors, inadequacies or dangers appear to you to exist in TV, you are the one to do something about this." 

Indeed, writes Walsh, "Television content is a symptom of our social problems more than it is a cause of them. We may decry the great incidence of violence in the medium, but we must also remember that the age of mass communication has been an age characterized by violence." To the extent that television reflects the world in which it exists, "Can our society condemn television without condemning itself?"

Furthermore, there's the question of those who use television as a babysitter or pacifier. According to Dr. Wilbur Schramm, Director of the Institute for Communication Research at Stanford University, "If we do not introduce our children to books, simply because television is so easily available, then we are being foolish. If we do not help our children to build up healthy contacts with other humans their own age, simply because television 'keeps them at home,' then we are truly doing them an unkindness." One could, I suppose, say the same thing about social media.

Parents must take responsibility for their duties as parents: keep informed of what's on TV, and carefully supervise what their children watch. If this results in them developing good taste in programming, their influence will help elevate the quality of the content. "That is a long-range job," he concludes, "but most jobs worth doing are long range."

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MST3K alert: Plan Nine from Outer Space (1956) Reports of flying saucers terrify San Fernando Valley. Bela Lugosi, Vampira. (Saturday, 11:15 p.m., WPRO in Providence) Now, you didn't think we'd pass up the opportunity to spotlight one of the worst, if not the worst, movies ever made? It's never better than in the Rifftrax edition—featuring a colorized version of Plan 9in which our heroes play off the energy from a live audience to deliver a memorable interpretation of this epic failure. Who could ask for anything more? TV


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June 1, 2024

This week in TV Guide: June 1, 1963




One of the storylines we've seen in our continuing journey through the history of television is the role of the sponsor in determining the programs that viewers saw. It wasn't uncommon for advertising agencies to create and produce television shows, which would then be shown on timeslots purchased from networks by sponsors. The agency got its show, the sponsor got its exposure, and the network got its money, and everyone was happy. 

Among those happy sponsors was the Armstrong Cork Company, which started out making bottle corks in 1860, and over the past hundred years has expanded to include everything from gaskets to vinyl flooring. It has, writes James J. Dailey, "doubled in size on the average of once every eight years in this century." It has also, for the past 13 years, sponsored Armstrong Circle Theater*, "one of the most solid, enlightened programs ever to grace the sometimes superficial medium of television." "We built this show with one basic idea," according to Max Banzhaf. formerly Armstrong's advertising director and now one of its vice presidents. "We wanted something that offered more than mere escapism, something that would stick to the ribs—point a moral—educate and entertain." 

*It was actually spelled "Theatre," as was the case with many television series, but since it's spelled "Theater" in the article, I'll use that here as well.

True to Banzhaf's word, Circle Theater evolved over the years, expanding from 30 minutes to an hour, and morphing from a standard dramatic anthology program to a weekly docudrama, offering stories dealing with real people and current issues ("actuals," as David Susskind once called them), with subjects running from medical quackery, the sinking of the Andrea Doria, and drug dealing, to war orphans, payola in the music industry, and the story of Radio Free Europe.

And then, one day, Max Banzhaf opened up the pages of Variety, only to read that CBS planned to cancel Circle Theater in order to make room for The Danny Kaye Show, which the network thought would be a bigger challenge to NBC's The Eleventh Hour, the top-rated show in the Wednesday at 10:00 p.m. timeslot. He was passed from vice president to vice president until he was told that he'd have to wait until CBS president James Aubrey returned from a trip to Europe. Several weeks later, Aubrey did, in fact, return, whereupon he called Banzhaf and confirmed the news. He then offered Armstrong the opportunity to sponsor a portion of the Kaye show, which the company reluctantly accepted.

As Dailey points out, this demonstrates most clearly an evolution in the way television does business. Companies like Armstrong—Westinghouse and U.S. Steel are given as other examples—are what the industry calls "considered-purchase companies"; in other words, the audience for their products is not an impulsive one, but one more likely to take its time before deciding to invest in products as substantial as those offered by these companies. "Such audiences may be smaller," Dailey notes, "but in the opinion of 'considered-purchase' manufacturers contain a greater average of people who will buy their goods. In the days before we all became familiar with demographics, such targeted groups were called "selective audiences."

The networks, on the other hand, are becoming less and less interested in selective audiences; instead, they have their eyes on programs that deliver higher ratings, because they, in turn, deliver "more people and more money under the cost-per-thousand-viewers formula." Shows that appeal to such audiences are being squeezed out, he says, in favor of more "popular" programming. A cynic would refer to this as pandering to the lowest-common denominator, but, as you know, such cynicism is anathema at this website, something we would never dare to suggest. 

With this in mind, Armstrong was left with limited choices. It could wait for another time slot on the schedule to open up, which would likely be a half-hour rather than an hour; it could try to move the show to another network; or it could accept CBS's offer to sponsor another program. Banzhaf says the decision to sponsor Kaye was not an immediate one, nor did everyone in the company agree with it. "We wouldn't sponsor just any baggy-pants comedian," he insists. Kaye, he explains, has dignity and a sense of character, and has been involved in many national and international causes. "To this extent I feel we are still rendering a service to the American public—though not everybody in the company feels as I do." Indeed, some insiders wonder if Kaye has what it takes to carry a weekly series; in the event, it ran for four seasons of variable quality, as opposed to Circle Theater's 14. 

The bottom line is that it is now the networks, and not the sponsors, who carry the weight in television. U.S. Steel, which sponsored the since-cancelled U.S. Steel Hour, General Electric, which formerly sponsored G.E. True and, before that, G.E. Theatre, and Firestone, which fought the networks over The Voice of Firestone, decided to opted out of prime time television after their shows left the air. For his part, Banzhaf believes that without sponsor input, the quality of television programming has suffered as networks have strived for higher ratings. Dailey concludes that it is "debatable" whether any program will be able to replace Circle Theater in the eyes of its followers.

What I find interesting about all this is that the network philosophy of pursuing higher ratings would, itself, only last about ten years. CBS, which axed Circle Theater, would be responsible for the rural purge that rid the network of some of its highest-rated programs, because—get this—they were not attracting the right kind of viewers, the ones that sponsors craved. In other words, demographics. Kind of ironic, I guess, but as they say, what goes around comes around. Plus ça change, plus c'est la même chose.

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Let's take a look at some industry news, courtesy of the Teletype. First, we read that CBS has signed Pulitzer Prize-winning playwright William Inge (author of Picnic and Bus Stop) to develop a one-hour dramatic series for CBS for the 1964-65 season, with the tentative title All Over Town. I was interested, as the only Inge-related TV series I was aware of was the aforementioned Bus Stop, which had a single-season run in 1961-62. As it turns out, Inge never does do the series; instead, he writes a play, "Out on the Outskirts of Town," which winds up as an episode of Bob Hope Presents the Chrysler Theatre on NBC. In short, not only does CBS not get the series, they don't even get the play that took its place.

We also find out that CBS has "temporarily shelved" its plan for a new production of Rodgers and Hammerstein's Cinderella, which they'd planned to do next fall, because Julie Andrews (who'd starred in  the original 1957 broadcast) will be working on a Walt Disney movie. That movie, Mary Poppins, makes Julie an international film star and wins her a Best Actress Oscar. CBS does eventually remake Cinderella in 1965, with Leslie Ann Warren in the title role. 

Finally, ABC will become the first network to premiere their entire primetime fall schedule, both new and returning shows, during the course of a single week, with the unveiling is scheduled for the week of September 15. NBC and CBS both plan to introduce their new seasons over several weeks.

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Here's something we don't see often: a TV Ticket Guide to how you can get tickets to your favorite shows if you happen to be in either New York or Hollywood. Not surprisingly, most of the New York-based programs are game shows; for your convenience, you can pick up tickets at the Gimbels-TV Guide Summer Festival Center on Broadway and 33rd. Among the shows for which you can get tickets are Who Do You Trust? on ABC, Amateur Hour, Password, Talent Scouts, To Tell the Truth, and What's My Line? on CBS, and NBC's Concentration, Match Game, Play Your Hunch, The Price is Right, and Say When. You can also write directly to the networks if you're planning your trip; their addresses are included.

In Los Angeles, there's more variety to the choices; in addition to game shows, there are also variety shows and sitcoms; you can also write directly to "The Steve Allen Playhouse" for tickets to his syndicated show. The Lawrence Welk Show is sold out—well, the tickets are free, but you know what I mean—but rush tickets for the dress rehearsal are available first-come, first-served on the day of the show. Otherwise, you can visit the ABC ticket office for Day in Court, Queen for a Day, and Seven Keys. I'm surprised by Day in Court; I had no idea that was taped in front of a studio audience. CBS Television City has tickets for House Party, The Danny Kaye Show, and The Danny Thomas Show, but be aware: Kaye and Thomas won't be be taping their fall shows until August. And you can write to NBC or stop in for last-minute tickets at Sunset and Vine in Hollywood; the shows available are Truth or Consequences, Your First Impression, and You Don't Say!

Remember, though: if you're writing for tickets, please allow four weeks for delivery. And keep in mind that most programs are taped at an earlier hour or on a different day from when they're aired. Personally, I've never been in a TV studio audience, save a local show when I was young. How about any of you?

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One of the programs not mentioned in the list above is The Garry Moore Show; the 1963-64 season will be the show's last, save a brief revival in 1966. Be that as it may, Garry is on the cover of this week's issue, along with one of his regulars, comedienne Dorothy Loudon. Loudon, who debuted on the December 4, 1962 episode, was such a hit with viewers that she was signed for 16 additional episodes, and becomes a full-fledged regular this coming season, replacing former regular Carol Burnett.

As a performer, Maurice Zolotow tells us, Loudon is the epitome of sophistication and cynicism, singing of "strong, masculine arms and predatory women," a product of 10 years performing at such clubs as New York's famed Blue Angel; "her musical monologues," Zolotow says, "were so pointed they were single-entendre." But that we find out, is not the real Dorothy Loudon—at least that's what she says. "I want to have a family and cook and keep house for them," she says. "I hate show business. I hate the whole way of life that goes with it. I hate being a performer. I'm glad I'm on this Garry Moore thing because at least it keeps me out of night clubs which I hate and I don't have to travel on the road—I hate living in hotels." Her friends call her a romantic who can "get her heart broken quicker than the average girl can get a run in a new pair of nylons." Zolotow notes that there is something inherently antifeminine about being a great comedienne, and in compensating for it, "comediennes are more vulnerable to romance than any other type of performer, except Elizabeth Taylor."

Prior to her success in comedy, Loudon was, or hoped to be, a torch singer. But everything changed when she auditioned with Julius Monk for a new show at a supper club. Monk went into hysterics when she sang the line, "It costs me a lot but there's one thing that I've got—it's my man." "It was so unconsciously funny that I just literally fell down on the floor laughing," Monk says. "I couldn't stop laughing for five minutes and Dorothy, poor thing, her feelings were hurt. But I told her she was the screaming end. She was just a natural-born comedienne and she couldn't help giving any song a crazy twist, even if she did it seriously." And, just like that, Dorothy Loudon became a comedienne, playing in Monk's show for three years, becoming one of the hottest acts in nightclubs, and doing TV guest shots with Steve Allen, Dave Garroway, Ed Sullivan, Jack Paar, and others. 

She still feels a bit uncomfortable with the material she's being given, that the sketches working for Burnett, Carol Channing, or Nancy Walker don't work as well with her. Coleman Jacoby, one of Moore's writers, says that Loudon is a much subtler comedienne than the slapstick Burnett. "That's what makes her so hard to write for—those nuances."

As I mentioned earlier, the Moore show leaves the air after the 1963-64 season, but that's not the end of Dorothy Loudon's career. She wins a Tony Award in 1977 for Annie, and is nominated for two other Tonys. And in case you were wondering, she does get married, in 1971 to composer Norman Paris, but does not remarry after his death in 1977.

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There's a little bit of everything on tap this week, although no Sullivan vs. the Palace; after all, The Jerry Lewis Show hasn't even debuted yet, and we all know how that led quickly to The Hollywood Palace. But for now, that Saturday night timeslot is still held by ABC's Fight of the Week, and this week's bout is for the world light-heavyweight championship, as challenger Willie Pastrano takes on champion Harold Johnson, live from Las Vegas. (10:00 p.m.) Despite being a substitute after the scheduled challenger, Henry Hank, was injured, Pastrano pulls off the upset and wins a 15-round split decision, which you can see here. He holds the crown until a loss in 1965*, after which he retires.

*Pastrano lost the title in a one-sided defeat to José Torres, but not before producing one of the great quotes in boxing history; when he was asked by the ring doctor if he knew where he was, he replied, "You're damn right I know where I am! I'm in Madison Square Garden getting the shit kicked out of me!"

Just because the Palace isn't here, though, we won't ignore Ed's lineup (Sunday, 8:00 p.m., CBS), which would probably have been a winner in any event: Sammy Davis Jr., Janet Blair, Rowan and Martin, the Kim Sisters, singer Jessie Pearson, and comedienne Sue Carson.

Monday night, Arthur Godfrey begins a one-week stint substituting for Johnny Carson on The Tonight Show (11:15 p.m., NBC); his guests tonight include Music Man composer Meredith Willson, the Buffalo Bills singing group (who appear in The Music Man), Nipsey Russell; and singer Frank D'Rone. There were so many interesting guest host choices back in the day, and it's a pity talk shows today are so star-centric (or the hosts are so insecure) that we don't have guest hosts anymore.

On Tuesday, What's My Line? host John Charles Daly presents an award to Don Wilson in honor of his 27th year as announcer on The Jack Benny Program (9:30 p.m., CBS). Predictably, chaos ensues. John's only one of a number of notable guest stars on tonight; there's also John Cassavetes on The Lloyd Bridges Show (8:00 p.m., CBS), Ed Begley on Empire (8:30 p.m., NBC), Cyril Ritchard on The Red Skelton Hour (8:30 p.m., CBS), Kathy Nolan and Robert Duvall on The Untouchables (9:30 p.m., ABC), and Don Knotts on The Garry Moore Show (10:00 p.m., CBS).

Burgess Meredith turns in a typically outstanding performance in a typically fine episode of Naked City (Wednesday, 10:00 p.m., ABC), as poet Duncan Kleist, who's proud, sensitive, eloquent, entertaining—and an arrogant egotist who succeeds in getting himself murdered. I wonder whodunnit?

Thursday's episode of The Adventures of Ozzie and Harriet is a novelty: an actual variety show, the "June Music Festival," with Rick Nelson and his real-life combo, joined by folksingers Bud and Travis, the Brothers Four, Jennie Smith, and the Garrett Square Dancers. (7:30 p.m., ABC) His brother David interviews the guests backstage. 

Friday's Jack Paar Program (10:00 p.m., NBC), has an eclectic lineup, with Anne Bancroft, Buddy Hackett, and Kukla, Fran, and Ollie. There's a real art to preparing a guest mix that entertains, and I think this show succeeds. Something else that today's talk shows lack, since guests don't stick around after they've done their bit—I don't even know why they call them talk shows anymore. 

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Barbara Bain is not afraid of Elizabeth Taylor. She'd have good reason to be, if she were inclined; her husband, actor Martin Landau, is in the cast of Cleopatra, which stars Liz, Richard Burton, and Rex Harrison. But he returns home at the end of each day, and their neighbors in Rome tell her, "Ah, your husband really loves you! Leet-za don't get him!"

As this shows, we're fans, obviously!  
In these days before Mission: Impossible, Bain is known for having played "everything from femmes fatale to simple country girls" in series from Dobie Gillis and Richard Diamond to Empire. Before that, there were years of struggling, as is the case with so many young actors. "Neither of us worked for six months after we were married," she says of those days back in New York, where most of their friends still live. She augmented her income with fashion modeling; finally, after six months, she and Landau got parts in the touring company of the Paddy Chayefsky play Middle of the Night, with Edward G. Robinson. "It was our honeymoon," she says of the time. They ended up in Hollywood, where they've remained ever since.

Bain and Landau are part of the Mission: Impossible cast for the first three seasons, when the show was at its absolute peak. They would move on to the science fiction series Space: 1999, which, you may recall, was touted as the first really adult science fiction TV series since Star Trek. Later, they would divorce, but both would remain active in the business. Barbara Bain remains active, having appeared both in film and television as recently as 2020, and won three Emmys as Best Actress in a Drama for Mission: Impossible. And, believe me, she doesn't have anything to worry about from Elizabeth Taylor. TV