February 24, 2018

This week in TV Guide: February 26, 1966

You might be surprised to learn that on occasion I do actually put some thought into the sequence of issues I write about here. Or, you might not; maybe nothing I do here surprises you any more.

Anyway, while I sometimes have the luxury of shaping, if you will, the story I'm going to tell over a number of weeks, I'm usually left with only one issue from which to choose, and that's only because I've gone out and purchased that issue to fill my need. That's what seven years of this will do to your TV Guide inventory. But enough about backstage drama - let's get on with the show.

I confess that, seeing the ad for the coming attractions in last week's issue (surprisingly enough, it was on a page that hadn't been cut up), I was intrigued by the banner at the top of the cover: "TV's impact on our civilization - a startling appraisal." "I wish I was writing about that issue," I thought to myself. And lo and behold, here it is!

The author is Louis Kronenberger, Professor of Theatre Arts at Brandeis, writer of novels and essays, and former drama critic for Time. This must be understood, Kronenberger says at the outset: "[T]elevision is not just a great new force in modern life, but that it virtually is modern life. What, one might ask, doesn't it do?" It is, he concludes, "a truly stupendous addition to American life - our supreme cultural opportunity." It is, as well, "a supreme cultural commodity," a case of Big Business operating in tandem with Bigger Business. "Business calls - or cuts short, or calls off - the tune." And because of this, nothing else about television and its potential matters; "it makes any other fact about TV and its effect upon our civilization ultimately subsidiary and expendable."

Kronenberger compares television to the menu of a vast banquet; a fair amount on the menu is "unexceptionable" while a good deal more is "harmless entertainment." Some is even very good, but much else is not good, and even more is "truly dreadful." In offering this argument, though, Kronenberger goes beyond the artistic merits of the program itself, whether it is "good" or "bad" in conventional terms. Instead, he refers to the effect that such programs have on the audience. Not only does it pander to the lowest common denominator, it does so in the hopes of keeping that denominator low - hence, making it easier to keep the audience entertained, and available for the messages of its advertisers.

More than that, however, is the corrosive effect the programming has on the, for lack of a better word, dignity of the individual watching it. Take the Quiz Show Scandal for example: the technical crime, as Kronenberger puts it, was that the shows were being rigged, the immorality being that the networks should and probably did know about it. "But what was really degrading, indecent, uncivilizing was that, rigged or not, the quizzes pandered to the venality of a whole nation, had multitudes glued to their televisions not at all for the fun of the game, but for the size of the stakes. Knowledge had become the grossest, the most uncultural, of commodities." To despoil the purity of knowledge, to turn it into a tool for making ever larger sums of money - aye, there's the rub.

It's not just this, of course - the corruption extends to violence, to "cheap gags and gossipy wisecracks," to an invasion of privacy - "not just in terms of outright gossip, but in the way of candid 'discussion,' or psychiatric 'discovery,' or photographs of the sick, the unhappy, the doomed?" In other words, the kind of exploitation found in everything from Strike it Rich to today's reality television. (Or, as I put it some time ago, trafficking in human misery.) The ratings system encourages "not merit but mass popularity"; by basing the value (and therefore continued existence) of programs on ratings, "it turns any illiterate into a critic; an entrepreneur into a craven; a defeated contestant into a criminal."

And it all surrounds money, money, money, making the offscreen antics just as craven, just as uncivilized, as what happens on the tube: "TV doesn't even wash its dirty linen in public; it merely waves it." The Great Networks are assisted by the Great Advertising Agencies and the Great Artists' Representatives, with the end result that "the alluring daughters and nieces of art - Language and Laughter, Melody and Declamation and Dancing - are constantly bedded and wedded to the paunchy sons and nephews of Mammon. The general effect is often about as civilized as gluttony." There's nothing in the least altruistic about the actions of the network executives responsible for all this; they have absolutely no interest in improving their audience, in enlightening them, in doing anything other than analyzing them not as individuals, as humans, but as statistics on a balance sheet.

It's a pretty harsh assessment, especially for a self-professed fan of television such as yours truly to have to record. And yet while I don't know that I can wholeheartedly agree with everything Kronenberger says - to do so would be to call into question most of the shows that I spend so much time watching and enjoying - I find it difficult to disagree with most of what he says, particularly the idea of how the quest for profit has made television's effect on the public both coarse and profane. "TV," writes Kronenberger, "has consistently either imposed uncivilized elements on American life, or aggravated and intensified those it found there. It has helped destroy respect for privacy, it has helped foster a more rackety publicity."

But herein lies the dilemma. Certainly we can argue about the corrupting influence of advertisers on viewers. Quoting Gore Vidal from some time back, what television could use is "a sense that getting people to buy things they do not need is morally indefensible." As for the coarsening of culture, as my friend Gary used to say, he feared letting his small son watch something as harmless as golf on TV because he didn't want to be asked "What does erectile dysfunction mean?" It's understandable that under these circumstances, networks want the highest ratings they can get in order to attract the advertisers whose dollars keep the network on the air. And since Kronenberger mentions sports in passing, let's take a moment with that as well - it's more than just ED commercials. Look at how TV has gone from covering the games to influencing them - start times, endless commercials stretching game lengths, advertising covering the players and saturating the stadiums, rules changes designed to make the game more exciting, more palatable to targeted demographics. And whereas once upon a time the goal was to win the championship, now it often seems that, as was the case with the quiz shows, winning means being able to get more money in the next contract negotiation.

What's the alternative, though? Sure, there's government subsidy, as you'd see in Britain, but if television is as pervasive in the culture as Kronenberger said it was in 1966 (and, expanding the definition of television to encompass all of today's mass media, it's probably even more so today), do you want the government to be controlling that? Really, do you? But if you go the PBS route, you're going to run into what PBS itself has discovered, namely that you still have to have "popular" programs in order to get viewers to contribute - which means more British series and aging Baby Boomer rockers. Frankly, I don't have an answer, if indeed one exists, which suggests that perhaps television was doomed from the start.

Kronenberger's conclusion is not optimistic. About television, he says, "There has been nothing too elegant for it to coarsen, too artistic for it to vulgarize, too sacred for it to profane."

◊ ◊ ◊

As predicted last week, the resignation of Fred Friendly makes headlines in "For the Record" - right below the item commending the networks for covering the Senate Foreign Relations Committee's hearings into the progress of the Vietnam War. (In particular, author Henry Harding singles out NBC for covering the hearings in their entirety, unlike some other networks we could name but won't.) I don't suppose it's an exaggeration to say that these hearings, chaired by powerful Arkansas Senator J. William Fulbright, mark the beginning of the end of majority support for the war, or as the above article says, they "parted the curtain," allowing the public a view of what was actually going on. Although the clip below shows the appearance of Secretary of State Dean Rusk, it is probably the testimony of General Maxwell Taylor, former Chairman of the Joint Chiefs of Staff, that is the most pivotal (and I believe that it was the failure to cover all of that testimony that led to the Friendly-CBS split); it is Taylor's contention that Hanoi will never agree to negotiate unless they are convinced that the United States is committed to fighting on behalf of the South Vietnamese.

The hearings, according to historian Marc Selverstone, "legitimized public dissent" over the war, creating a story that, along with its fallout (e.g. Watergate), would dominate television - and the nation - for much of the next decade.

◊ ◊ ◊

During the 60s, the Ed Sullivan Show and The Hollywood Palace were the premiere variety shows on television. Whenever they appear in TV Guide together, we'll match them up and see who has the best lineup..

Sullivan: Scheduled guests are comic Alan King; singer Petula Clark; rock 'n' rollers Gary Lewis and the Playboys; singer Jerry Vale; comic Richard Pryor; the Tokyo Happy Coats, a girls' jazz band; and the Berosini Chimps.

Palace: Host Liberace presents comedian Bob Newhart; singers John Davidson and Marni Nixon; the comedy team of Avery Schreiber and Jack Burns; magician Channing Pollack, and trapeze artist Betty Pasco.

Well, this was easy. Liberace and Newhart start out pretty well, but after that the Palace goes off a cliff. No offense to Marni Nixon, who has a lovely voice, but I can't stand John Davidson, and Burns & Schreiber always left me cold. On the other hand, Ed has a great lineup top to bottom - King and Pryor, Petula Clark, Jerry Vale, and Gary Lewis make this a unanimous victory for Sullivan.

◊ ◊ ◊

Throughout the 60s and early 70s, TV Guide's reviews were written by the witty and acerbic Cleveland Amory. Whenever we get the chance, we'll look at Cleve's latest take on the series of the era. 

This week we're looking at the original Smothers Brothers show - not the variety show, but the sitcom that preceded it, wherein Tom plays an angel (on probation) who has to do good to earn his wings, and Dick is his brother, presumably the beneficiary - or victim - of Tom's good deed-ing. "If you accept it all," writes Cleveland Amory, "you can have a very good time with this show. If, however, you can't accept it and are on the side not of the angels but the angles, and you even regard the whole thing as a rather "B" switch on Bewitched - you won't have a good time."

Amory is of two minds on the show; sometimes it works, other times, "we have seen another one which was so bad we wouldn't have accepted the fact that there were ,are, or even ever have been, two brothers named Smothers." A different producer has made the show, in Amory's words, character-funny instead of funny-funny, which is an improvement - especially when the writers avoid saddling Tom with hackneyed jokes.

So things are looking up. But there's one thing they absolutely need to do, according to Cleve, and that's improve the show's beginning. I mean the real beginning - the theme, which is "bad enough," and what follows it, when the brothers come on to tell everyone what's about to happen in the show. "Honestly, it takes strength to handle it when you don't know, but when you do - well, never mind." After one particularly painful beginning, "you could hardly wait for the first commercial."

His final verdict: like the angel Tom, the show needs to do not only good, but better.

◊ ◊ ◊

It's not a terribly exciting week of television, but that's never stopped us from finding things of interest, has it?

On Saturday's episode of Secret Agent (7:30 p.m., CBS), a captured British agent is being tortured to reveal the links in his espionage network. There's nothing new in particular in this episode, but don't you find this title just a bit revealing, considering Patrick McGoohan's follow-up series The Prisoner? It's called "The Man Who Wouldn't Talk," with one of the key lines being, "We all talk. It’s just a question of time." Interesting, hmm?

By 1966, our local NBC affiliate, KSTP, had ceased showing The Bell Telephone Hour on a regular basis, so when it did pop up, it would be on the independent station, WTCN. This week Cyril Ritchard is host to a tribute to Alan Jay Lerner, with a cast that includes Florence Henderson. (Sunday, 5:30 p.m.) One of the many things I find interesting about this series is that it was usually broadcast live; along with What's My Line? and I've Got a Secret, was it one of the last non-soap opera, non-news program to do so?

On Monday night, Vivian Vance guests on I've Got a Secret (7:00 p.m., CBS), and that's followed (not surprisingly) by The Lucy Show, with guest stars Jay "Dennis the Menace" North and the wonderful character actor Vito Scotti. Meantime, on the music side, Hullabaloo (NBC, 6:30 p.m.) has George Hamilton doing the hosting, with guests Lainie Kazan, Simon and Garfunkel, Mel Carter, and the Young Rascals. Later, at 8:00, NBC preempts Andy Williams for Perry Como's once-a-month Kraft Music Hall, with Judy Garland and Bill Cosby. Big show!

Some big guest stars on Tuesday's lineup, including John Wayne as Red Skelton's sole guest (7:30 p.m., CBS) and Zsa Zsa Gabor as a Hungarian gypsy on F Troop going after Agarn (Larry Storch). That must have been great. Later, on the IBM-sponsored Town Meeting of the World (9:00 p.m., CBS), the subject for debate is "How to Stop the Spread of Nuclear Weapons." The debaters: Sen. Robert F. Kennedy in New York, French presidential adviser General Pierre Gallois in Paris, former West German Defense Minister Franz Josef Strauss in Munich, and Lord Chalfont, British Foreign Minister, in Geneva. Eric Sevareid is the moderator. Perhaps the best-known of these Town Meetings would come a year later, when RFK debates California Governor Ronald Reagan over the Vietnam War (there's that war again). Alas, it was not to be a preview of coming presidential attractions.

Eduard Franz, whom I liked so much in Breaking Point, is on Wednesday's episode of The Virginian (6:30 p.m., NBC), playing Indian Chief Two Hawks. Because of his noble profile, Franz often played Indians during his long, successful career. Cesar Romero, as The Joker, is the Guest Villain on Batman (6:30 p.m, ABC), and The Beverly Hillbillies presents John Carradine in what must have been a typical over-the-top performance as Marvo the Magnificent, an unemployed magician. Speaking of over-the-top, William Shatner and John Cassavetes head the cast of Chrysler Theatre (8:00 p.m., NBC), along with Pippa Scott and Wilfrid Hyde-White. Opposite that, it's Green Acres (CBS), with Jesse White - not there to repair broken appliances.

Thursday features some familiar names: Barbara Rush, who played the wife of Lieutenant Gerard in The Fugitive (see Wednesday's essay for more), is in a very different role - Sister William - in Laredo (7:30 p.m., NBC), while at the same time one of my favorites, Leon "General Burkhalter" Askin, is secret agent U-45 in ABC's short-lived The Double Life of Henry Phyfe, starring Red Buttons. CBS's Thursday Night Movie (8:00 p.m.) is "The Devil at 4 O'clock" with Spencer Tracy, Frank Sinatra and Jean Pierre Aumont. And if you're in Duluth, a couple of late movies you might want to see for different reasons: the great "On the Waterfront" with Brando at 10:15 p.m. on KDAL up against "Frankenstein - 1970" and Karloff on WDIO.

On Friday Britt Ekland, aka Mrs. Peter Sellers, makes her U.S. TV debut on Trials of O'Brien (9:00 p.m., CBS). Meanwhile, Johnny Carson wraps up another week off on The Tonight Show; his guest hosts this week were Alan King (Monday and Tuesday), Hugh Downs (Wednesday) and Henry Morgan (Thursday and Friday). If that isn't your late night style, you've got a couple more movies to choose from: "Beat the Devil," the sly Humphrey Bogart spoof on KDAL at 10:15 p.m., and the classic "All About Eve" on KEYC in Mankato at 10:30 p.m. For those of us in the Twin Cities, we have a nice consolation prize movie: "Witness for the Prosecution" at 10:30 on KMSP. Or you can wait until ten minutes after midnight for "Mothra" on WCCO.

◊ ◊ ◊

This week's young actress and actor are, in order, Debbie Watson, star of Tammy, doing a photo shoot in California, and Dick Kallman, star of NBC's Hank, who first came to attention in the national touring company of the smash musical "How to Succeed in Business Without Really Trying." Kallman comes across as a good guy with endless energy and ambition, who hopes that someday people will feel about him as a comedian the way he does about Sir Laurence Olivier. Alas, he never quite makes it in showbiz, but becomes a very successful antiques dealer before he and his partner are murdered in a robbery attempt in 1980.

As for Debbie Watson, since there's not much text to accompany the pictures, you'll just have to settle for (left).

◊ ◊ ◊

Of course, how can we leave without at least a word about Barbara Stanwyck? Missy, she's called on the set (mostly affectionately) comes across as confident yet insecure, an accomplished actress who feels she still has something to prove, a strong woman who still hasn't found what (or who) she wants in life. A woman of contradictions, a puzzle, but leaving absolutely no doubt that she's a star. And when you're a star the magnitude of Barbara Stanwyck, you don't get that way simply by telling people you're a star, or acting like a star. You just are. Her anthology series of the early '60s was, she hoped, a way to be able to play a strong character on television, and although that failed, I think you can say that as Victoria Barkley, the matriarch of The Big Valley, she's tougher than all of her sons put together. I like that woman.  TV  


  1. As for the coarsening of culture, as my friend Gary used to say, he feared letting his small son watch something as harmless as golf on TV because he didn't want to be asked "What does erectile dysfunction mean?"
    I've despised those more than any other commercial. Not a fan of golf, but watch an NFL game, sooner or later... There one is, often more than a bit suggestive, and typically with a list of (creepy) side effects: ''I lasts more than three hours...''. Wouldn't have an issue if those were after, say 10pm, if the Tonight Show was riddled with those ads, so what? But Sunday afternoon, kids are around, maybe even watching with you, and suddenly here comes an awkward moment courtesy of some drug company. And the NFL isn't blameless either, because they have a long list of OK and NO for ads, and can veto any ad. The first one in fact, prohibits ads for condoms, yet scroll down to #15, pharmaceuticals - but THOSE ads are OK - go figure.
    As an aside, looking at that list, it's going to be interesting when the Raiders move to Vegas. Considering how the NFL hates gambling...

  2. About live programming in the late 60s, I think Ed Sullivan's show was live most weeks until its 1971 cancellation. You didn't mention this, but I'm sure you know most sports programming has to be live.

    Also WML? & IGaS weren't live all the time. Often 1 show would be taped the around the same time that a live episode was broadcast. It's been stated online that the last IGaS looks as though its last segment, where the end of the show was announced, looked & sounded as though it was tacked on later, as there was nothing in the body of the show before that suggested that this show was coming to an end.

  3. Regarding your comments about Barbara Stanwyck, it's interesting to see that someone we'd assume to be nothing but confident can still be very human. I always loved that she played these very strong women, but I guess even the strongest of people can have some insecurities. Having watched The Big Valley, I very much agree with your last statement: I like that woman, too.

  4. I could spend hours pointing out the mistakes and inaccuracies in Kronenberger's arguments: the assumptions TV would mold the surrounding society instead of the other way around (like every other tech), that only European "high culture" was worth emulating, the rejection of any value to entertainment, the fact the exact arguments were made against radio...but then a ten page comment isn't going to work.

  5. A little trivia, Charles Briles featured on the cover with Linda Evans and Miss Stanwyck was the youngest Barkley son Eugene. He was written out after the first season.

  6. I believe both ABC and NBC carried General Maxwell Taylor's testimony live (the latter in color), while CBS went back to regular daytime programming.


Thanks for writing! Drive safely!