June 4, 2025

The Magical Memory of Bewitched Star Elizabeth Montgomery Lives On With Herbie J Pilato’s Twin Biographies and the Show’s New Blu-ray Release


Today I'm proud to welcome Herbie J Pilato to It's About TV. May was the anniversary of Elizabeth Montgomery's death, and Herbie graciously agreed to provide this week's guest essay on Elizabeth, her iconic portrayal of Samantha Stephens, and the role she played in Herbie's life and career, including his books and DVD release. His resume is so extensive, I've included it at the end so it won't delay your getting to his fine essay.  

by Herbie J Pilato

It’s been thirty years since the tragic demise of beloved Bewitched actress Elizabeth Montgomery. She died on May 18, 1995, from colorectal cancer, a short time after my father died of lung cancer on April 5, 1995.

Needless to say, 1995 was a tough year. Both Elizabeth and my father influenced my life and career.

With my mother Frances and the blessings of Heaven, my father gave me life, and did all he could for me with our humble life of raising me in the inner-city of Rochester, New York.

But he always believed in me. “That kid’s got talent!” he’d say time and again.

As to any one non-family member or individual that more directly influenced or inspired my career, that would involve the meeting of Elizabeth Montgomery.

I owe her my career, because every good thing that has happened in my career, happened because she granted me my first major celebrity interview. That led to my initial Bewitched Book, followed by the revised Bewitched Forever edition of that book, and my two biographies about Elizabeth, Twitch Upon a Star, and The Essential Elizabeth Montgomery. Every other good thing that happened because of those books.

Additionally, Elizabeth inspired me as a human being. Her father was famed film and TV actor Robert Montgomery and her mother was Broadway actress Elizabeth Bryan Allen.

They were a wealthy and prestigious family; so much so, that Elizabeth could have easily been raised in arrogance or to have some kind of superior attitude. But that was not the way it went in the least.

Elizabeth was a lovely, down-to-earth person who utilized her celebrity for several charitable causes, none the least of which was helping the disabled community, and various minority groups. She was also one of the first celebrities to advocate for those suffering from AIDS.

All of that fits with the core message of Bewitched, which is prejudice. As Elizabeth once told me, “Yeah. That’s what I want Bewitched to be all about. Prejudice.”

The show originally aired from 1964 to 1972, during a turbulent time of political assassinations, the Vietnam War, the sexual revolution, the rampancy of drugs, the early onset of Women’s Liberation, the Civil Rights movement, and more.

When speaking of prejudice and Bewitched, Elizabeth was referring to the “mixed marriage” of her famed character on the show: “twitch-witch” Samantha Stephens, who married the mortal advertising man Darrin Stephens (first played by Dick York, then Dick Sargent).

The love they shared was a sincere love, based not on their differences but rather on what made them the same: their mutual respect for one another.

What’s more, Samantha had no need for money and material things. She didn’t love Darrin for his money or any “power(s)” he may have had due to his social status. She loved him for who he was, and not for what he could do for her. Because whatever he could do for her, or buy her, she could twitch up something better.

Additionally, Elizabeth’s Samantha was one of the first real liberated women portrayed in television history. Her supernatural powers notwithstanding, Samantha was empowered in other, more significant ways. It was her choice to live the mortal life; to be a housewife; a home engineer. Darrin never forced her to love him, or again, “bought” her love with financial security. She didn’t care about any of that. She cared about him. And she could have left him any time she wanted to. But she never wanted to because she loved him and respected his strong work ethic as an individual.

In the big picture scheme of things, Elizabeth Montgomery and Bewitched were really the reasons I went on to form the Classic TV Preservation Society, my formal 501(c)3 nonprofit organization, which celebrates the positive social influence of classic TV shows, because Elizabeth dedicated her life to charitable work and loving-kindness. Her inspiration to me is unending, as is her legacy.

Herbie J Pilato is an award-winning writer, TV producer, actor, singer, and dancer. He is the author of several acclaimed books on pop culture, including twin biographies about Bewitched star Elizabeth Montgomery: Twitch Upon a Star: The Bewitched Life and Career of Elizabeth Montgomery, and The Essential Elizabeth Montgomery: A Guide To Her Magical Performances. Both books, along with all of his others, are available on Amazon, BarnesandNoble.com, and wherever books are sold. Personally signed copies of Pilato’s books are also available on his website: HerbieJPilato.com. Pilato also served as a co-producer and co-writer with director Justin Beahm and Reverend Entertainment for the new Bewitched Blu-ray that will be released by Mill Creek Entertainment in July.  TV  



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