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-2- WMT (CBS) Cedar Rapids, Ia.
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MORNING
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8:00
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MOVIE—To Be Announced
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9:00
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Arthur Godfrey Time
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9:30
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Strike It Rich—Quiz
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10:00
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Valiant Lady—Serial
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10:15
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Love of Life—Serial
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10:30
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Search for Tomorrow—Serial
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10:45
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Guiding Light—Serial
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11:00
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Musical Varieties
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11:10
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Weather and Markets
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11:15
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Road of Life—Serial
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11:30
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Welcome Travelers
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AFTERNOON
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12:00
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Robert Q. Lewis
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12:15
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Farm Almanac
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12:30
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News and Weather
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12:45
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Bill Dutcher—Music
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1:00
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Big Payoff—Quiz
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1:30
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Bob Crosby—Music
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2:00
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Brighter Day—Serial
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2:15
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Secret Storm—Serial
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2:30
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On Your Account
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3:00
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Home Fare—Ladies
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3:30
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MOVIE—To Be Announced
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4:30
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Marshal “J”
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5:00
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Hopalong Cassidy
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5:30
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Doug Edwards
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5:45
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To Be Announced
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EVENING
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6:00
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Sports, News, Weather
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6:30
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Mr. District Attorney
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7:00
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I LOVE LUCY
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7:30
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ETHEL AND ALBERT
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8:00
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SUMMER THEATER
“Heart Song”
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9:00
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EDDIE CANTOR—Comedy
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9:30
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BURNS AND ALLEN
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10:00
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NEWS, WEATHER, SPORTS
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10:25
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MOVIE—Mystery
“Silver Blae”
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-4- WHBF (CBS) Rock Island, Ill.
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MORNING
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7:00
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Morning Show—Jack Paar
Guest host: John Herny Faulk
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7:25
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News and Weather
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8:00
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Garry Moore—Variety
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8:30
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Arthur Godfrey Time
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9:30
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Strike It Rich—Quiz
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10:00
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Valiant Lady—Serial
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10:15
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Love of Life—Serial
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10:30
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Search for Tomorrow—Serial
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10:45
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Guiding Light—Serial
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11:00
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The Inner Flame—Serial
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11:15
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Road of Life—Serial
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11:30
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Welcome Travelers
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AFTERNOON
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12:00
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Robert Q. Lewis
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12:30
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Linkletter’s House Party
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1:00
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Big Payoff—Quiz
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1:30
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Bob Crosby—Music
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2:00
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Brighter Day—Serial
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2:15
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Secret Storm—Serial
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2:30
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On Your Account
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3:00
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Frankly Feminine—Woman
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3:30
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Little Rascals Club
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4:00
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Grandpa Happy
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5:00
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Big Picture
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5:30
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Doug Edwards
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5:45
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Perry Como—Music
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EVENING
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6:00
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Burns and Allen
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6:30
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Talent Scouts—Variety
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7:00
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I LOVE LUCY
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7:30
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ETHEL AND ALBERT
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8:00
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SUMMER THEATER
“Heart Song”
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9:00
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BIG TOWN—Drama
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9:30
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MEET MILLIE—Comedy
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10:00
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NEWS, WEATHER, SPORTS
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10:30
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MOVIE—Drama
“Red Stallion”
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12:00
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News, Weather, Sports
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-6- WOC (NBC) Davenport, Ia.
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MORNING
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7:00
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Today—Garroway
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8:00
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Ding Dong School—Kids
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8:30
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Way of the World—Serial
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8:45
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Sheilah Graham
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9:00
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Home—TV Magazine
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10:00
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Tennessee Ernie—Music
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10:30
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Feather Your Next
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11:00
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MOVIE—To Be Announced
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AFTERNOON
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12:00
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Rural Roundup—Bill Gress
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12:15
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It’s a Matter of Charm
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12:30
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Especially for You—Sundine
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1:00
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Ted Mack Matinee
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1:30
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Greatest Gift—Serial
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1:45
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Miss Marlowe—Serial
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2:00
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Hawkins Falls
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2:15
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First Love—Serial
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2:30
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Mr. Sweeney
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2:45
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Modern Romances
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3:00
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Pinky Lee—Variety
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3:30
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Howdy Doody
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4:00
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Texas Jim’s Movie House
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4:30
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Circle “6” Ranch—Reno
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5:25
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Sports, News, Weather
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5:45
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News Caravan
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EVENING
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6:00
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Sid Caesar
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7:00
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THE MEDIC
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7:30
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ROBERT MONTGOMERY PRESENTS—Drama
“There’s No Need To Shout”
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8:30
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PORKY AND PONCE
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9:00
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TREASURY MEN IN ACTION
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9:30
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PLANTATION PARTY—Music
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10:00
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WEATHER, NEWS, SPORTS
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10:15
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TONY MARTIN—Music
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10:30
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TONIGHT—Steve Allen
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11:05
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MOVIE—To Be Announced
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-7- KWWL (NBC) Waterloo, Ia.
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MORNING
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6:00
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Today—Garroway
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7:00
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Today—Garroway
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8:00
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Ding Dong School—Kids
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8:30
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Film Subject
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8:45
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Sheilah Graham
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9:00
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Home—TV Magazine
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10:00
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Tennessee Ernie—Music
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10:30
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Feather Your Next
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11:00
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MOVIE—To Be Announced
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AFTERNOON
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12:00
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News and Farm Picture
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12:30
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Around the House
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1:00
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Ted Mack Matinee
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1:30
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Greatest Gift—Serial
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1:45
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Miss Marlowe—Serial
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2:00
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Hawkins Falls
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2:15
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Film
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2:30
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Mr. Sweeney
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2:45
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Modern Romances
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3:00
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Pinky Lee—Variety
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3:30
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Howdy Doody
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4:00
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MOVIE—To Be Announced
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5:00
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News, Weather, Sports
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5:30
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Channel Chats
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5:45
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News Caravan
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EVENING
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6:00
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Sid Caesar
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7:00
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THE MEDIC
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7:30
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ROBERT MONTGOMERY PRESENTS—Drama
“There’s No Need To Shout”
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8:30
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THIS IS THE LIFE
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9:00
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WEATHER, NEWS, SPORTS
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9:30
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BANKO—Bingo Game
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10:00
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MOVIE—To Be Announced
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10:30
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LATE NEWS CAPSULE
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-9- KCRG (ABC DuM) Cedar Rapids,
Ia.
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AFTERNOON
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4:00
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Mother Wilson’s Kitchen
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4:30
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Herb, the Ranch Hand
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5:15
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John Daly—News
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5:30
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TV Sightseeing—Travel
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5:45
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Kenny Hofer Show
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EVENING
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6:00
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Iowa Newsreel
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6:15
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Your Children’s Safety
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6:30
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Concert—Barlow
Guest: Dorothy Warenskjold
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7:00
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PEE WEEK KING—Music
Guests: Ernest Tubb, Audrey Williams
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8:30
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NAME’S THE SAME—Panel
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9:00
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BANKO—Bingo Game
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9:30
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SOLDIER PARADE—Talent
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10:00
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WEATHER, NEWS, SPORTS
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10:15
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MARKET REPORTS
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10:20
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YOUR CHILDREN’S SAFETY
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13 WREX (CBS ABC) Rockford,
Ill.
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MORNING
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9:00
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Good Morning Film
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9:30
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Strike It Rich—Quiz
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10:00
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Valiant Lady—Serial
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10:15
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Love of Life—Serial
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10:30
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Search for Tomorrow—Serial
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10:45
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Just for You
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11:00
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Markets and News
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11:15
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Road of Life—Serial
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11:30
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Coffee Time Playhouse
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AFTERNOON
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12:00
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Robert Q. Lewis
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12:30
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Party Line “13”
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1:00
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Big Payoff—Quiz
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1:30
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Bob Crosby—Music
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2:00
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Pleasure Time
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2:15
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Secret Storm—Serial
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2:30
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On Your Account
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3:00
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Meditation Time
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3:05
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Let’s Talk It Over
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3:15
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Betty and Suzy
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3:30
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Stand By for Action
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4:00
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Trail Tales—Children
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4:30
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Superman—Adventure
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5:00
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Kukla, Fran and Ollie
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5:15
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Weather, Sports, News
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5:30
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Doug Edwards
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5:45
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Perry Como—Music
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EVENING
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6:00
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Mayor of the Town
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6:30
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Concert—Barlow
Guest: Dorothy Warenskjold
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7:00
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I LOVE LUCY
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7:30
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ETHEL AND ALBERT
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8:00
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RACKET SQUAD—Drama
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8:30
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BADGE 714—Police
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9:00
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WEATHER, NEWS, SPORTS
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9:15
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CALL THE PLAY—Mel Allen
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9:30
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MASQUERADE PARTY
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10:00
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SNICKER FLICKERS
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39 WTVO (NBC DuM) Rockford, Ill.
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AFTERNOON
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2:00
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Hawkins Falls
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2:15
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First Love—Serial
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2:30
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Mr. Sweeney
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2:45
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Modern Romances
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3:00
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Pinky Lee—Variety
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3:30
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Howdy Doody
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4:00
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Fun Time—Children
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4:30
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Dick Tracy Show
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5:00
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News, Sports, Weather
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5:30 5:45
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Tony Martin—Music News Caravan
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EVENING
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6:00
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Sid Caesar
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7:00
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THE MEDIC
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7:30
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ROBERT MONTGOMERY PRESENTS—Drama
“There’s No Need To Shout”
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8:30
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BANKO—Bingo Game
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9:00
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NEWS, WEATHER, SPORTS
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9:30
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THIS IS YOUR CITY
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9:45
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MOVIE—To Be Announced
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TV
"Voice Of Firestone" had an interesting history on TV.
ReplyDeleteOne of the most popular music programs of radio's "Golden Age", dominating listening on Monday nights from 8:30-9 P.M. Eastern time, "Firestone" was far less popular on TV.
A major reason might have been that from most accounts, the radio version was very entertaining but the TV version was very dull.
Another reason was that from the time "Firestone" came to TV, it was simulcast live on both TV and radio.
NBC ran the show on radio starting in 1928, adding a TV simulcast in January of 1949. But by 1954, ratings for the TV version had dropped so much that the network supposedly had trouble selling commercial spots on programs that followed. So NBC dropped the TV version in June of 1954.
So both the TV and radio versions moved to ABC, still simulcast on both. The radio version ended in 1956; the TV version was cancelled in 1959 after Firestone refused to have the show moved to a less desirable timeslot.
In 1962, ABC took "Firestone" back, this time at 10-10:30 P.M. ET on Sundays. ABC got Firestone to go along by telling the tire company that the show would follow a weekly movie series that had some major films, the idea being that the huge audience for the movies would stick around for "Firestone" and finally making the show a hit on TV.
Didn't happen. Those who watched the ABC movie in the 1962-63 season, if they were still going to watch TV at 10 on Sunday nights, were likely to switch from ABC to CBS for "Candid Camera" and "What's My Line?".
"Voice Of Firestone" left the air for good in June of 1963; the revival lasted a single season.