April 11, 2014

Race to Riches - 1967

This ring a bell with anyone?  It's from a late-60s series called Race to Riches.  This ad appeared in the Fayetteville, NY Bulletin, but Race to Riches was syndicated throughout the country, and I've found mention of it in many grocery store newspaper ads, not to mention the TV Guide.  In Minneapolis, the show appeared weekly on the independent station, WTCN, Channel 11.

I watched this show faithfully, because at six years of age I was already a racing buff.  The format of the show was simple, kind of like auto racing bingo: Over a 30-minute broadcast, highlights of a race would be shown.  At four points in the race, the standings would be shown, and you'd circle the number of the cars in the first four positions.  At the end of the broadcast, if you had four-in-a-row, either up and down, sideways or diagonally, you were a winner! Your prize: none other than S&H Green Stamps.

I realize I've seriously dated myself in several ways here, not only by giving you a good idea of how old I am (although I've always been pretty up-front with that for those of you who read between the lines), and by talking about Green Stamps.  It does not, however, mean that I'm ready for Social Security (not that there's anything wrong with that).

This show really does seem to come from a different era, as an example of the early interactivity of local television when Dialing for Dollars was a big deal and stores looked for ways to work with television to bring in customers.  It's somewhat odd, I think, that you can't find out much about it on the Web; there's no footage on YouTube, and the only mentions of it outside of the ads themselves (at least that I could find) have been in a handful of auto racing message boards.  Were it not for the ads, I might doubt my own memory and wonder if the show had ever existed.  Anyone out there with anything to add?

1 comment:

  1. As I was passing by Charlotte motor speedway today, I thought about that show. And I, like you, wondered if it was real. So I Google it when I got back and found your post. I don't remember the details as you did (nice job!) but I remember the name and that I was always anxious to watch it. I was living in Atlanta, GA at the time and around your same age.


Thanks for writing! Drive safely!