September 13, 2023

NBC Week, 1965

Here's something I thought might be a fun follow-up to Saturday's 1965-66 Fall Preview edition of TV Guide. It's an eight-page insert from that issue, advertising NBC's new fall lineup, which premieres during NBC Week, September 12 through 19. 

For those of you who don't remember, the networks used to roll out their fall lineups over the course of a week-long extravaganza. You'd get your first glimpse at new shows, the return of old favorites, and probably some blockbuster movies along the way. It was a great way to do business, and NBC Week ("NBC: The Full Color Network!") was one of the best of the promotions. 

The illustrations in this advertisement are by the legendary MAD magazine artist Jack Davis, and they appeared in the program section in individual ads for each night as well as in this section. I think you'll enjoy it!

As an added bonus, here is a half-hour special promoting NBC's new season, hosted by Don Adams, star of the new series Get Smart!. Will it be a hit? We'll see! TV  


  1. Thanks for sharing this. I understand that after seeing his work here, TV GUIDE hired Jack Davis to draw many covers over the next couple decades.

  2. This issue of the Guide was what started my collection! As kids we all loved Jack Davis's work in MAD magazine, especially the TV and movie parodies.


Thanks for writing! Drive safely!